# Free-From Plant-Based Polishes Nails.INC's Plant-Based Line is Free from Formaldehyde & Parabens By Laura McQuarrie | Published 2020-06-24 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/plant-based-polish References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/NailsINC_reveals_cleanest_launch_to_date/166765) & [nailsinc](https://www.nailsinc.com/) Nails.INC is introducing its cleanest line of nail colors to date with a range of [plant-based polishes](https://www.trendhunter.com/trends/enchanted-meadows-collection) that are free from formaldehyde, acetone, parabens and plenty of other questionable ingredients. While there are many clean nail polish products that are branded as being free from the top five or the top 16 toxic ingredients, these ones are said to be 21-free. In the plant-based polish collection, ingredient-conscious consumers will find shades ranging from classic reds and flattering pinks to bright greens and blues. Inspired by the earth, the shades in the clean nail polish collection boast names like Eco Ego and Mother's [Earth's](https://www.trendhunter.com/trends/guests-on-earth-citrus-oasis) Calling. To support the [Rainforest Trust](https://www.trendhunter.com/trends/rainforest-alliance), Nails.INC will be making a donation to the British charity every time an image is posted to Instagram with the #postforplantpower tag. Image Credit: Nails.INC ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 69% | Activity: 77% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Beauty Products:** The rise of plant-based products in the beauty industry creates disruptive innovation opportunities for companies to develop and market eco-friendly and sustainable cosmetics. - **21-free Nail Polish:** The trend towards 21-free nail polish provides an opportunity to offer consumers healthier and safer options in a traditionally chemical-laden product. - **Social Media and Environmental Activism:** The connection between social media and activism provides opportunities for companies to showcase their commitment to social responsibility by encouraging customers to engage in eco-friendly initiatives and charitable donations. ### Sectors Adopting This - **Cosmetics:** The cosmetics industry can capitalize on the plant-based trend by developing new lines of natural, eco-friendly, and sustainable products. - **Nail Care:** The nail care industry can take advantage of the 21-free nail polish trend to develop healthier and safer products for consumers concerned about the potential harmful effects of traditional nail polish ingredients. - **Charitable Organizations:** Charitable organizations can benefit from partnerships with companies committed to social responsibility and environmental activism, particularly through social media campaigns. ## Related on Trend Hunter - [Plant-Derived Nail Polish Removers](https://www.trendhunter.com/trends/vegan-nail-polish-remover.md) - [Free-From Gel Polishes](https://www.trendhunter.com/trends/21free-gel-nail-polish.md) - [Decadent Superfood Nail Polishes](https://www.trendhunter.com/trends/le-sweet-nail-polish.md) - [Free-From Spring Nail Polishes](https://www.trendhunter.com/trends/sally-hansen-goodkindpure-fresh-bloom.md) - [Broccoli-Infused Nail Polish Removers](https://www.trendhunter.com/trends/water-based-nail-polish-remover.md) - [Vegan Manicure Sets](https://www.trendhunter.com/trends/manucurist-green-system-in-poppy-red.md) - [Free-From Spring Nail Polishes](https://www.trendhunter.com/trends/enchanted-meadows-collection.md) - [Vegan Gel Nails](https://www.trendhunter.com/trends/vegan-gel-nails.md) - [Four-In-One Nail Polishes](https://www.trendhunter.com/trends/fourinone-nail-polis.md)