# Plant-Based Breakfast Pockets Mikey’s Plant-Based Pockets are Made With JUST Egg By Laura McQuarrie | Published 2022-02-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plant-based-pockets References: [nosh](https://www.nosh.com/food-wire/2022/mikeys-launches-new-plant-based-breakfast-pockets-made-with-just-egg/)  [Mikey’s](https://www.trendhunter.com/trends/microwave-pockets) Plant-Based Pockets are savory, gluten-free and dairy-free, and they were created in collaboration with [JUST Egg](https://www.trendhunter.com/trends/just-egg-breakfast-burritos). The satisfying and vegan-friendly Breakfast Scramble and Tex-Mex Breakfast varieties make for quick and easy breakfasts that are comforting, handheld and warm. With these new [plant-based breakfast pockets](https://www.trendhunter.com/trends/vegetarian-breakfast-sandwiches), the brand is not only catering to vegan consumers but also those who are careful to avoid certain ingredients and common allergens. These two new handheld pockets are the first breakfast offerings from the brand and they provide satiating options to start the day in a nutritious way. While the Breakfast Scramble variety is filled with plant-based cheese and veggies, the Tex-Mex Breakfast packs a flavorful punch with a mix of black beans, veggies and taco seasoning. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 3% | Activity: 8% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Plant-based Breakfasts:** The rise of plant-based diets is creating a demand for convenient breakfast options made with alternative ingredients. - **Convenient Handheld Meals:** The popularity of on-the-go eating is driving the development of easy-to-eat meals that are both filling and portable. - **Allergen-free Products:** Consumers with allergies and dietary restrictions are seeking out products that offer safe and inclusive food options. ### Who This Affects Most - **Food Manufacturing:** Food manufacturers can capitalize on the demand for allergen-free and plant-based products by creating convenient and tasty options for consumers on the go. - **Convenience Stores:** Convenience stores can offer new, healthy breakfast options that cater to vegan and health-conscious consumers. - **Retail:** Retailers can expand their plant-based and allergen-free product offerings to meet the growing consumer demand for alternative options in the breakfast category. ## Related on Trend Hunter - [Plant-Powered Handheld Pockets](https://www.trendhunter.com/trends/microwave-pockets.md) - [Plant-Based Breakfast Burritos](https://www.trendhunter.com/trends/just-egg-breakfast-burritos.md) - [Egg-Free Breakfast Bites](https://www.trendhunter.com/trends/egg-free-breakfast-bites.md) - [Plant-Based Breakfast Burritos](https://www.trendhunter.com/trends/southwest-breakfast-burrito.md) - [Frozen Eggless Meals](https://www.trendhunter.com/trends/eggless-meal.md) - [Plant-Based Sous-Vide Bites](https://www.trendhunter.com/trends/sous-vide-bite.md) - [Delectable Vegan Breakfast Sandwiches](https://www.trendhunter.com/trends/vegan-breakfast-sandwich.md) - [Protein Breakfast Tacos](https://www.trendhunter.com/trends/protein-breakfast-tacos.md) - [Microwavable Vegan Eggs](https://www.trendhunter.com/trends/no-egg-egg.md)