# Affordable Plant-Based Patties The Mainstream Plant-Based Patties are Competitively Priced By Laura McQuarrie | Published 2020-10-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plant-based-patties References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/16985-before-the-butcher-introduces-budget-friendly-plant-based-patty-line) & [btbfoods](https://btbfoods.com/) Although many flexitarians are open to purchasing plant-based alternatives, the cost of products like plant-based patties are sometimes significantly more than the meats they take inspiration from. With its new Mainstream Plant-Based Patties, Before the Butcher is introducing a budget-friendly option that's packed with protein. These vegan and gluten-free patties are made with soy, coconut and canola oils, plus natural seasonings. As Danny O’Malley, founder and president of Before the Butcher, says: "More consumers clearly are interested in meat alternatives, but until now plant-based meats have had a price tag that doesn’t fit many family budgets. The new Mainstream line provides an affordable option for people who aren’t able to pay nearly $3 apiece for a meatless burger." Image Credit: Before the Butcher ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 26% | Activity: 4% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Affordable Plant-based Patties:** Disruptive innovation opportunity: Develop plant-based patties that are competitively priced to make meat alternatives more accessible for budget-conscious consumers. - **Mainstream Plant-based Meats:** Disruptive innovation opportunity: Create a line of plant-based meats that cater to the mainstream market by offering affordable options without compromising taste or quality. - **Budget-friendly Vegan Alternatives:** Disruptive innovation opportunity: Develop vegan alternatives that are not only affordable but also provide sufficient protein and taste to appeal to a wide range of consumers. ### Who This Affects Most - **Food Manufacturing:** Disruptive innovation opportunity: Explore ways to reduce production costs and optimize plant-based food manufacturing processes to offer affordable products without sacrificing quality. - **Plant-based Food Retail:** Disruptive innovation opportunity: Develop strategies to bring competitively priced plant-based products to mainstream retail channels, making them more accessible and appealing to budget-conscious shoppers. - **Alternative Protein Market:** Disruptive innovation opportunity: Identify and develop innovative protein sources that can be used in plant-based products to create affordable options that mimic the taste and texture of traditional meats. ## Related on Trend Hunter - [Competitively Priced Plant-Based Meats](https://www.trendhunter.com/trends/veef-products.md) - [Plant-Based Beef Patties](https://www.trendhunter.com/trends/this.md) - [Cost-Conscious Jackfruit Products](https://www.trendhunter.com/trends/jackfruit-products.md) - [Plant-Based Burgers Expansions](https://www.trendhunter.com/trends/franklin-farms.md) - [Indulgent Plant-Based Patties](https://www.trendhunter.com/trends/indulgent-burger.md) - [Versatile Meat Alternatives](https://www.trendhunter.com/trends/better-balance-meat-alternatives.md) - [Beet-Based Burger Patties](https://www.trendhunter.com/trends/perfectseason-beetroot-patties.md) - [Accessible Plant Protein Ranges](https://www.trendhunter.com/trends/vemondo-plant.md) - [Meat-Free Pepperoni Products](https://www.trendhunter.com/trends/before-the-butcher-plantbased-pepperoni.md)