# Plant-Based Protein Pastas Veggiecraft Farms Makes Plant-Based Pasta with Nutritious Vegetables By Laura McQuarrie | Published 2020-04-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plant-based-pasta References: [nosh](https://www.nosh.com/news/2020/gallery-marchs-new-product-releases#pic-5) & [instagram](https://www.instagram.com/p/B92BID2Fk_e/) In addition to making plant-based pasta with cauliflower, Veggiecraft Farms is now introducing two new [protein-packed varieties](https://www.trendhunter.com/trends/barilla-protein-stars) prepared with sweet potato and zucchini. The penne pasta products look exactly like regular pasta but they are made with a blend of lentil, pea and either sweet potato flour or zucchini flour. Both of these products are made with just three ingredients and boast between 22 to 23 grams of protein. As people are committed to [getting more vegetables into their diet](https://www.trendhunter.com/trends/sunny-luna), they are choosing products like Veggiecraft Farms' new [plant-based pastas](https://www.trendhunter.com/trends/highprotein-pasta), which are packed with hidden veggie and take the form of a familiar comfort food that's easy to swap with more conventional pasta products. Image Credit: Veggiecraft Farms ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 58% | Activity: 64% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Hidden Veggie Products:** Veggiecraft Farms' plant-based pastas offer a disruptive innovation opportunity by incorporating hidden vegetables into a familiar comfort food. - **Protein-packed Varieties:** The introduction of protein-packed plant-based pastas by Veggiecraft Farms taps into the trend of consumers seeking protein-rich alternatives to traditional pasta. - **Simple Three-ingredient Foods:** The use of only three ingredients in Veggiecraft Farms' plant-based pastas addresses the demand for simple and minimally processed food options in the market. ### Who This Affects Most - **Plant-based Foods:** The plant-based food industry can further capitalize on the demand for alternative pasta options by developing innovative products like Veggiecraft Farms' plant-based pastas. - **Health and Wellness:** The health and wellness industry can leverage the growing interest in incorporating more vegetables and protein into diets by promoting and supporting the use of protein-packed plant-based pastas like Veggiecraft Farms' products. - **Food Substitutes:** The food substitute industry can explore opportunities to provide tasty, plant-based alternatives to traditional comfort foods, such as Veggiecraft Farms' plant-based pastas made with hidden vegetables and high protein content. ## Related on Trend Hunter - [Protein-Forward Pasta Lines](https://www.trendhunter.com/trends/protein-pastas.md) - [Bean-Powered Pastas](https://www.trendhunter.com/trends/fava-bean-pasta.md) - [Nutrition-Focused Protein Pastas](https://www.trendhunter.com/trends/barilla-protein-cellentani.md) - [High-Protein Pastas](https://www.trendhunter.com/trends/high-protein-pasta.md) - [Legume-Based Protein Pastas](https://www.trendhunter.com/trends/lupini-bean-pastas.md) - [Nutritious Pasta Side Dishes](https://www.trendhunter.com/trends/zenb-pasta-sides.md) - [Guilt-Free Protein Pastas](https://www.trendhunter.com/trends/equii-protein-pasta.md) - [Lupini Bean Pastas](https://www.trendhunter.com/trends/lupini-bean-pasta.md) - [Cauilflower-Based Frozen Meals](https://www.trendhunter.com/trends/vegetable-based-pastas.md)