# Heat-and-Eat Plant Pastas REBL Eats and La Vie Teamed Up to Create Plant-Based Pasta Carbonara By Laura McQuarrie | Published 2023-10-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plant-based-pasta-carbonara References: [vegconomist](https://vegconomist.com/products-launches/rebl-eats-plant-based-pasta-carbonara-powered-by-la-vie-finlands-kesko-stores/) & [rebleats](https://www.rebleats.com/ready-made-meals/pasta-carbonara)  Pasta lovers can now savor the best features of carbonara in a convenient, plant-based format, thanks to a collaboration between REBL Eats and [La Vie](https://www.trendhunter.com/trends/plant-based-smoked-bacon). This first-of-its-king collaboration from the Finnish producer of vegan ready-meals and the Fresh expert in alternative pork products uses La Vie‘s [veggie lardons](https://www.trendhunter.com/trends/plantbased-aperitif) to deliver the authentic essence of the classic Italian recipe. This easy-to-make meal meets the growing demand for [ready-to-eat plant-based meals](https://www.trendhunter.com/trends/merchant-gourmet-meals-in-minutes) as consumers search for convenient, great-tasting and healthy options that suit their values and recognize their concerns. This pork-free pasta is ready to be heated in the microwave for a few minutes, and it shares texture-packed alt-meat with spaghetti noodles and rich oat cream. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 43% | Activity: 63% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Ready-meals:** The collaboration between REBL Eats and La Vie highlights the trend of plant-based ready-meals that cater to the demand for convenient, healthy, and great-tasting options. - **Alternative Protein Products:** La Vie's veggie lardons showcase the trend of alternative protein products, offering meat-like texture and flavor for those seeking plant-based options. - **Convenient Microwave Meals:** The heat-and-eat pasta exemplifies the trend of convenient microwave meals, meeting the demand for quick and easy meal solutions for busy individuals. ### Sectors Adopting This - **Plant-based Food:** The collaboration between REBL Eats and La Vie aligns with the plant-based food industry, which is growing due to increased consumer interest in sustainable and animal-free options. - **Alternative Protein:** La Vie's veggie lardons contribute to the alternative protein industry by providing a plant-based alternative to traditional pork products, catering to the rising demand for meat substitutes. - **Convenience Food:** The heat-and-eat pasta taps into the convenience food industry, offering a quick and convenient meal solution for time-constrained individuals seeking tasty options without extensive preparation. ## Related on Trend Hunter - [Prepackaged Plant-Based Pastas](https://www.trendhunter.com/trends/plant-based-spaghetti.md) - [Collaboration Plant-Based Raviolis](https://www.trendhunter.com/trends/dellugo-this.md) - [Meatless Alternative Raviolis](https://www.trendhunter.com/trends/buitoni-impossible-foods.md) - [Single-Serve Plant-Based Entrées](https://www.trendhunter.com/trends/single-serve-plant-based-entrees.md) - [Premium Plant-Based Lasagnas](https://www.trendhunter.com/trends/plant-based-lasagna.md) - [Meatless Filled Pastas](https://www.trendhunter.com/trends/filled-pastas.md) - [Multi-Serve Vegan Entrees](https://www.trendhunter.com/trends/vegan-entrees.md) - [Guilt-Free Protein Pastas](https://www.trendhunter.com/trends/equii-protein-pasta.md) - [Meatless Ready-to-Heat Meals](https://www.trendhunter.com/trends/ready-to-heat-meal.md)