# Frozen Onigiri Snacks Konscious Foods' Plant-Based Onigiri is Ready to Thaw and Eat By Laura McQuarrie | Published 2023-03-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plant-based-onigiri References: [nosh](https://www.nosh.com/food-wire/2023/konscious-foods-debuts-frozen-plant-based-sushi-rolls-onigiri-and-poke-bowls/) & [ca.konscious](https://ca.konscious.com/products/onigiri-d)  [Konscious Foods](https://www.trendhunter.com/trends/plant-based-poke-bowl) makes plant-based onigiri that's not only powered by nutritious ingredients, it's also prepared in a convenient frozen format that's ready to thaw and eat. The brand's range of plant-based onigiri snacks includes unique and healthful varieties like Kale Gomae with flaxseeds and red quinoa or Korean BBQ Mushroom with sesame and chili. These snacks and meals go from fresh to frozen in a matter of minutes and they can be prepared in the microwave, left to warm up at room temperature or using hot water from the tap. Konscious Foods is making its US debut at Natural Products Expo West 2023, where the brand will also be debuting its innovative [plant-based seafood options](https://www.trendhunter.com/trends/kinda-salmon) for foodservice in the form of tuna, salmon, and snow crab. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 73% | Activity: 50% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Convenience Foods:** The frozen onigiri snacks present an opportunity for entrepreneurs to create more plant-based convenience foods that are both nutritious and convenient. - **Microwave-ready Meals:** The onigiri snacks that can be prepared in the microwave present an opportunity for entrepreneurs to create more microwave-ready meals that have unique and healthful varieties. - **Innovative Plant-based Seafood:** Konscious Foods' innovative plant-based seafood options for foodservice - tuna, salmon, and snow crab - at Natural Products Expo West 2023 present an opportunity for entrepreneurs to create more innovative plant-based options for seafood lovers. ### Where This Applies - **Plant-based Food Industry:** The plant-based onigiri by Konscious Foods have introduced new opportunities in the plant-based food industry to create convenient and nutritious options like frozen snacks. - **Frozen Food Industry:** Konscious Foods' frozen onigiri snacks have introduced new opportunities in the frozen food industry to create more nutritious and unique options for those who prefer frozen foods. - **Seafood Industry:** Konscious Foods' plant-based seafood options present new opportunities in the seafood industry to create more innovative plant-based options that appeal to seafood lovers and are environmentally sustainable. ## Related on Trend Hunter - [Plant-Based Sushi Rolls](https://www.trendhunter.com/trends/plant-based-sushi-rolls.md) - [Frozen-to-Fresh Poke Bowls](https://www.trendhunter.com/trends/plant-based-poke-bowl.md) - [Oven-Ready Sushi Snacks](https://www.trendhunter.com/trends/crushi.md) - [Streetstyle K-Food Meals](https://www.trendhunter.com/trends/pulmuone-kstreet-food.md) - [Frozen Grab-and-Cook Products](https://www.trendhunter.com/trends/merchant-gourmet-veg-grains-pouches.md) - [Freeze-Dried Meal Bowls](https://www.trendhunter.com/trends/ready-to-heat-bowl.md) - [Upcycled Rice Rolls](https://www.trendhunter.com/trends/unlimeat-kimbap.md) - [Grain-Free Frozen Burritos](https://www.trendhunter.com/trends/grain-free-frozen-burritos.md) - [Frozen Falafel Bowls](https://www.trendhunter.com/trends/frozen-falafel-bowls.md)