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# Asian-Inspired Oatmeal Cups
Yishi's Plant-Based Oatmeal Cups Have Flavors Like Matcha & Bubble Tea

By Laura McQuarrie | Published 2021-06-02 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/plant-based-oatmeal
References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/4272-innovation-at-expo-west-virtual-week) & [yishifoods](https://yishifoods.com/)

Yishi (by [Crave](https://www.trendhunter.com/trends/gummyboba-candy)) is a new line of single-serve, plant-based oatmeal cups with [Asian-inspired flavors like Matcha Latte](https://www.trendhunter.com/trends/plantiigood), Toasted Black Sesame and Taro Bubble Tea. The oatmeal cups offer different flavor experiences than the usual maple sugar and [apple cinnamon varieties](https://www.trendhunter.com/trends/apples-cinnamon), plus they're packed with nutritious ingredients like gluten-free oats, flax seeds, hemp seeds and almonds. Free from added sugars, the oatmeal cups are sweetened instead with a blend of stevia and erythritol.

Each of the single-serve oatmeal cups is not only flavorful but functional, since each one is linked to a different benefit. Those who are looking for calm will gravitate to the Sweet Osmanthus variety with soybeans and turmeric, while the Red Bean Berry flavor for radiance shares a recipe with adzuki beans, jujube dates, beetroot, goji berries and cherries.

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 63% | Activity: 79% | Freshness: 10%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Plant-based Convenience Food:** There is an opportunity to create more plant-based on-the-go meal and snack options, offering consumers healthier and sustainable alternatives to traditional convenience food.
- **Asian-inspired Flavors:** Incorporating unique and trendy flavors in food products, such as those used in these oatmeal cups, can attract customers who are looking for new and exciting taste experiences.
- **Functional Food:** By linking each oatmeal cup flavor with a specific benefit, Yishi's product is tapping into the growing trend of functional food, which provides not only sustenance but also additional health benefits.

### Sectors Adopting This

- **Plant-based Food:** Plant-based food companies can explore opportunities to expand their product lines by creating more convenient and on-the-go options, like Yishi's oatmeal cups.
- **Snack Food:** Snack food companies can innovate by incorporating new and unique flavors, such as Asian-inspired flavors, into their products to keep up with changing consumer preferences.
- **Health and Wellness:** As functional foods gain popularity, health and wellness companies can create products that offer multiple benefits, making them more appealing to consumers who prioritize holistic health.

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- [High-Fiber Instant Oatmeals](https://www.trendhunter.com/trends/mylk-labs.md)
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- [Dessert-Like Oatmeal Bowls](https://www.trendhunter.com/trends/oatmeal-bowls.md)
