# Protective Plant-Based Moisturizers Merle Norman Cosmetics' Aqua Bliss Delivers Barrier Protection By Laura McQuarrie | Published 2021-10-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/plant-based-moisturizer References: [happi](https://www.happi.com/contents/view_breaking-news/2021-10-20/merle-norman-cosmetics-dives-into-the-world-of-cle/) & [merlenorman](https://www.merlenorman.com/aqua-bliss/05092.html) Merle Norman Cosmetics' Aqua Bliss is a 97% natural, plant-based moisturizer that delivers [premium barrier protection](https://www.trendhunter.com/trends/barrier-protection), along with the benefits of time-released hydration for up to eight hours. The moisturizer to support smooth and supple skin is powered by beneficial ingredients such as jojoba, soy, olive and Vitamin E oils, as well as micronized lavender flower powder, gingo biloba and clinically proven and aquaxyl derived from sugar. The [weightless Aqua Bliss moisturizer](https://www.trendhunter.com/trends/hydrating-milky-moisturizer) is [packed with antioxidants](https://www.trendhunter.com/trends/repair-barrier-cream) and it helps to support the feel of smooth, soft and comfortable skin year-round. This new product from Merle Norman Cosmetics is best incorporated into a skincare routine after cleansing and toning, and before applying SPF for further protection from the elements. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 56% | Activity: 61% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Skincare:** Opportunity for a disruptive innovation in creating all-natural skincare products utilizing ingredients such as plant oils and natural antioxidants. - **Barrier Protection Moisturizers:** Opportunity for a disruptive innovation in developing moisturizers that provide skin barrier protection and time-released hydration for long-lasting effects. - **Antioxidant-infused Skincare:** Opportunity for a disruptive innovation in developing skincare products enriched with antioxidants to support healthy and radiant skin year-round. ### Sectors Adopting This - **Cosmetics:** Opportunity for disruption in the cosmetics industry by creating natural, plant-based skincare products with long-lasting benefits. - **Skincare:** Opportunity for disruption in the skincare industry by creating moisturizers that offer barrier protection and time-released hydration using clinically proven and natural ingredients. - **Beauty:** Opportunity for disruption in the beauty industry by creating skincare products that are not only effective but also all-natural and free from harmful chemicals. ## Related on Trend Hunter - [Barrier-Strengthening Moisturizers](https://www.trendhunter.com/trends/molecular-mesh.md) - [Skin Barrier-Focused Creams](https://www.trendhunter.com/trends/barrier-balancing-water-cream.md) - [Natural-Origin Moisturizing Creams](https://www.trendhunter.com/trends/naturalorigin-moisturizing-creams.md) - [Instant Barrier-Protecting Moisturizers](https://www.trendhunter.com/trends/instant-angel-moisturizer.md) - [Food Waste-Based Moisturizers](https://www.trendhunter.com/trends/great-skin-moisturizer.md) - [Richly Reparative Moisturizers](https://www.trendhunter.com/trends/ghostberry-moisturizer.md) - [Moisture Barrier Mists](https://www.trendhunter.com/trends/barrier-bounce-bi-phase-mist.md) - [Concentrated Ceramide Moisturizers](https://www.trendhunter.com/trends/ceramide-moisturizer.md) - [Mood-Boosting Moisturizers](https://www.trendhunter.com/trends/hydra-creme-100h-water-lock.md)