# Barley-Based Milk Alternatives Bright Barley Makes Plant-Based Milk Alternatives with Barley By Laura McQuarrie | Published 2020-04-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plant-based-milk-alternatives References: [foodanddrinktechnology](https://www.foodanddrinktechnology.com/news/32674/bright-barley-releases-uks-first-milk-alternative-using-barley/) & [brightbarley](http://www.brightbarley.com/) Just a few years ago, the choices for [plant-based milk alternatives](https://www.trendhunter.com/trends/plantbased-whole-milk) were more or less limited to soy and rice milk but consumers can now enjoy a much wider range of alternatives made from everything from oats to nuts. Bright [Barley](https://www.trendhunter.com/trends/barley-gummies) is setting itself apart within the competitive dairy-free market by creating the UK’s first alternative milk made from barley. Although barley is a beloved ingredient in beers and soups, Bright Barley is on a mission to Bring Barley Back and reposition the super grain in the minds of Western consumers. Bright Barley is doing so with three nutritious, [dairy-free beverages](https://www.trendhunter.com/trends/whole-moon) in ready-to-drink varieties like Salted Caramel, Chocolate and Coffee. Image Credit: Bright Barley ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 60% | Activity: 58% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Diversification of Plant-based Milk Alternatives:** Opportunity to explore and create new milk alternatives using a variety of plant-based ingredients. - **Repositioning Underutilized Ingredients:** Opportunity to discover and promote the nutritional benefits of overlooked ingredients like barley. - **Innovation in Ready-to-drink Beverages:** Opportunity to develop new flavors and formulations for convenient, on-the-go plant-based beverages. ### Sectors Adopting This - **Plant-based Food and Beverage:** Opportunity for the plant-based food and beverage industry to expand its offering and cater to a wider range of dietary preferences. - **Nutritional Ingredients:** Opportunity for the nutritional ingredients industry to explore the potential health benefits of barley and create new products. - **Ready-to-drink Beverage Packaging:** Opportunity for the packaging industry to design innovative and sustainable packaging solutions for the growing market of ready-to-drink plant-based beverages. ## Related on Trend Hunter - [Beer Brand Barley Milks](https://www.trendhunter.com/trends/barley-milks.md) - [Beer-Backed Barley Milks](https://www.trendhunter.com/trends/golden-wing.md) - [Spelt-Infused Milk Alternatives](https://www.trendhunter.com/trends/organic-milk-alternatives.md) - [Dairy-Free Grain-Based Beverages](https://www.trendhunter.com/trends/alt-foods.md) - [Barista-Friendly Milk Alternatives](https://www.trendhunter.com/trends/oatbased-milk.md) - [Extra-Creamy Oat-Based Beverages](https://www.trendhunter.com/trends/oatly-bio-barista.md) - [Coffee Enthusiast Alt Milks](https://www.trendhunter.com/trends/califia-farms-barista-blends.md) - [Malt-Based Beverage Products](https://www.trendhunter.com/trends/soufflet-malt.md) - [Luscious Plant Milks](https://www.trendhunter.com/trends/lilk.md)