# Lavender-Lemon Ice Creams This Plant-Based Ice Cream Takes Inspiration from Essential Oil Aromas By Laura McQuarrie | Published 2017-07-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plant-based-ice-cream References: [virtuouspie](https://virtuouspie.com/blog/canada/a-collaboration-virtuous-pie-x-vitruvi/) In collaboration with VITRUVI essential oils, vegan pizza and [plant-based ice cream](https://www.trendhunter.com/trends/valsoia-plantbased-gelato) creator Virtuous Pie launched a limited-edition dessert that takes cues from the brand's oils. The [vegan ice cream](https://www.trendhunter.com/trends/pols-ice-cream) was created to have a [floral and zesty aroma](https://www.trendhunter.com/trends/blueberry-lavender), taking cues from the distinctive scents of lavender and Meyer lemons. As part of the launch of the limited-edition ice cream, Virtuous Pie held an event in its Vancouver, Canada, location and came together with other brands that served as a representation of the 'Mind, Body and Home.' The potent flavors of citrus and herbs are appealing to consumers who are looking to expand their palates and explore the versatility of all-natural ingredients like lavender and lemon. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 43% | Activity: 25% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Plant-based Desserts:** There is an opportunity to create more plant-based desserts which take advantage of unique flavor combinations. - **Collaborative Product Design:** Collaborations between brands and companies to create unique products can attract a wider customer base. - **Essential Oil-inspired Foods:** The use of essential oils in creating unique flavor experiences for consumers is a trend to watch in the food industry. ### Who This Affects Most - **Vegan Foods:** The demand for plant-based alternatives in the food industry is growing, creating a gap for innovative and unique vegan desserts. - **Essential Oils:** Essential oils are not only used for aromatherapy, but also as a unique ingredient in food and beverage products. - **Collaborative Marketing:** Collaborative marketing events like the one Virtuous Pie held can bring together businesses and create a unique and memorable experience for customers. ## Related on Trend Hunter - [Vegetal Ice Cream Collections](https://www.trendhunter.com/trends/the-farmers-market-series.md) - [Legume-Based Frozen Desserts](https://www.trendhunter.com/trends/wicked-kitchen-plant-based-ice-cream.md) - [Veggie-Infused Ice Creams](https://www.trendhunter.com/trends/veggies-you-crave.md) - [Vegan-Friendly Frozen Dessert Products](https://www.trendhunter.com/trends/ice-cream-range.md) - [Legume-Based Ice Cream](https://www.trendhunter.com/trends/wicked-kitchen-ice-cream.md) - [Plant-Based Dessert Hybrids](https://www.trendhunter.com/trends/plant-de-creme.md) - [Caramelized Fig Frozen Desserts](https://www.trendhunter.com/trends/caramelized-fig.md) - [Floral Springtime Ice Creams](https://www.trendhunter.com/trends/the-flowers-series.md) - [Hemp-Based Ice Creams](https://www.trendhunter.com/trends/hemp-based-ice-cream.md)