# All-Natural Plant-Based Gummies Small Wins Gummies are Vegan, Organic and Low in Sugar By Laura McQuarrie | Published 2022-03-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plant-based-gummies References: [prnewswire](https://www.prnewswire.com/news-releases/side-step-sweets-introduces-better-for-you-gummy-candy-brand-small-wins-at-natural-products-expo-west-2022-301496854.html) & [sidestepsweets](https://www.sidestepsweets.com/)  Small Wins is a new better-for-you brand of organic, all-natural and plant-based gummies that debuted at Natural Product Expo West 2022. These gummies come from industry experts, trusted investors and professional basketball star Jayson Tatum, which marks the first-of-its-kind launch. Tatum says, "As a father, I think it's important to occasionally treat my son to something sweet. Still, I've never felt good about what the candy aisle has to offer." Each 50-gram pack of the vegan gummies contains just four grams of sugar and 100 calories per serving. These better-for-you gummies can be found in several varieties, including Sassy Strawberry, Perfect Peach, Whimsical Watermelon and Groovy Green Apple. The brand gets its name from the goal of making ordinary moments feel a little more extraordinary and celebrating successes without guilt. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 23% | Activity: 58% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Plant-based Snacks:** Small Wins Gummies taps into the plant-based snack trend by offering organic, all-natural, and vegan gummies. - **Low-sugar Treats:** Small Wins Gummies addresses the increasing demand for low-sugar treats with their gummies that contain only four grams of sugar per serving. - **Celebrating Small Victories:** Small Wins Gummies caters to the trend of celebrating small victories and making ordinary moments more special by offering a better-for-you treat. ### Who This Affects Most - **Organic Food:** Small Wins Gummies disrupts the organic food industry by introducing plant-based gummies made with all-natural ingredients. - **Vegan Snacks:** Small Wins Gummies targets the vegan market by offering a vegan snack alternative without compromising taste. - **Better-for-you Treats:** Small Wins Gummies taps into the better-for-you treats market by offering a low-sugar, organic, and all-natural candy option. ## Related on Trend Hunter - [Plant-Based Low-Sugar Candies](https://www.trendhunter.com/trends/wild-thingz.md) - [Low-Sugar Plant-Powered Candies](https://www.trendhunter.com/trends/yumy-candy.md) - [Low-Sugar Tart Cherry Gummies](https://www.trendhunter.com/trends/better-sour-tart-cherry.md) - [Functional Low-Sugar Candies](https://www.trendhunter.com/trends/oomph-sweets-chews.md) - [Zero-Sugar Fish Gummies](https://www.trendhunter.com/trends/berry-gummy-guppies.md) - [High-Fiber Fruit Gummies](https://www.trendhunter.com/trends/naturelly-fruit-gummies.md) - [Low-Sugar Plant-Based Gummies](https://www.trendhunter.com/trends/starburst-goodies.md) - [Zero-Sugar Vitamin Gummies](https://www.trendhunter.com/trends/zero-sugar-gummies.md) - [Lower Sugar Gummy Products](https://www.trendhunter.com/trends/reduced-sugar-gummies.md)