# Plant-Based Fudge Treats Ancient Fudge is Made with Organic Cacao That's Sweetened with Fruit By Laura McQuarrie | Published 2020-02-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plant-based-fudge References: [newhope](https://www.newhope.com/products-and-trends/marchapril-nfm-new-product-showcase/gallery?slide=12) & [madeinnature](https://www.madeinnature.com/collections/ancient-fudge) Ancient Fudge by Made In Nature is a first-of-its-kind plant-based fudge that's made with organic cacao and naturally sweetened with fruit. The natural fudge snack is free from added sugars and fats, and true to its name, offers a modern rendition on a traditional recipe of crushed cacao and fresh fruit. Ancient Fudge is made with a base of ingredients like [dried dates and pear](https://www.trendhunter.com/trends/chocolate-date-bark). The decadent yet healthy plant-based fudge varieties are available in flavors like Almond Sea Salt, [Peanut Butter](https://www.trendhunter.com/trends/pbj-dates), Raspberry, Hazelnut Sea Salt and Costa Rican Espresso. The guilt-free treats offer a guilt-free, better-for-you take on classic fudge, which is often overly sweet and unhealthy. Image Credit: Made In Nature ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 39% | Activity: 34% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Desserts:** There is a growing trend of plant-based desserts, offering healthier alternatives to traditional treats. - **Naturally Sweetened Snacks:** Consumers are increasingly seeking snacks sweetened with natural ingredients, creating opportunities for innovative products like fruit-sweetened fudge. - **Health-conscious Indulgences:** The market for guilt-free indulgences is expanding as more people look for indulgent treats that are also good for their health. ### Where This Applies - **Food and Beverage:** The food and beverage industry can tap into the growing demand for plant-based desserts and naturally sweetened snacks to create innovative product offerings. - **Health Food:** The health food industry can explore the market for healthier indulgences and develop new options for health-conscious consumers. - **Confectionery:** The confectionery industry has an opportunity to reimagine classic treats like fudge by incorporating natural ingredients and creating guilt-free options. ## Related on Trend Hunter - [Dairy-Free Fudge Pops](https://www.trendhunter.com/trends/dairyfree-fudge-pops.md) - [Free-From Dessert Squares](https://www.trendhunter.com/trends/fudge-n-vanilla-squares.md) - [Date-Sweetened Plant-Based Chocolates](https://www.trendhunter.com/trends/bon-appesweet.md) - [Organic Fruit-Sweetened Chocolates](https://www.trendhunter.com/trends/wild-west-chocolate.md) - [Stuffed Date Snacks](https://www.trendhunter.com/trends/stuffed-date-snacks.md) - [Date-Sweetened Chocolate Bars](https://www.trendhunter.com/trends/naturally-sweetened-chocolate-bar.md) - [Plant-Based Sugar-Free Chocolates](https://www.trendhunter.com/trends/sweet-dark-chocolate.md) - [Health-Focused Plant-Based Baking Mixes](https://www.trendhunter.com/trends/plantbased-baking-mix.md) - [Indulgent Cupuaçu Bars](https://www.trendhunter.com/trends/figa-foods.md)