# Plant-Based Frozen Dinners One Planet Pizza Brings High-Protein Meat-Free Meals to 276 Asda Stores By Adam Harrie | Written with AI assistance | Published 2026-10-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plant-based-frozen-dinners References: [greenqueen.hk](https://www.greenqueen.com.hk/one-planet-pizza-frozen-vegan-ready-meals-plant-based-sales)  One Planet Pizza is moving beyond pizza with 'One Planet Meals,' a [plant-based frozen dinner line](https://www.trendhunter.com/trends/vegan-ready-meal-range) designed to win over people who typically buy meat-based ready meals by pairing comfort-food formats with [added protein](https://www.trendhunter.com/trends/the-gym-kitchen-frozen-meal). The British company is using the range to tackle a freezer segment that has lagged behind chilled meat-free meals. The line reached 276 Asda stores this month, giving UK shoppers a mainstream supermarket test instead of a specialty buy. A [tofu tikka masala](https://www.trendhunter.com/trends/plantbased-indian-meals) with 24g of protein and a £3.85 shelf price make the meals easier to compare with conventional ready dinners on both nutrition and value. Placement in 276 Asda stores turns the launch into a test of whether taste-and-protein messaging can move frozen meals beyond the vegan niche. The sub-£4 price also gives One Planet Pizza a second foothold in the freezer aisle, widening the brand beyond pizza without asking buyers to trade down on convenience. Image Credit: One Planet Pizza ## Trend Insights (Trend Hunter) - Score: 8.2/10 - Popularity: 78% | Activity: 67% | Freshness: 100% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Protein-forward Plant-based Meals:** Higher-protein meat-free frozen dinners create room for brands to compete directly with conventional ready meals on satiety, nutrition, and everyday value. - **Mainstream Vegan Freezer Aisles:** Supermarket distribution is turning plant-based frozen food from a specialty purchase into a mass-market convenience option with broader household appeal. - **Comfort-food Meat Alternatives:** Familiar formats such as tikka masala lower trial barriers for flexitarian shoppers by pairing recognizable meals with plant-based positioning. ### Sectors Adopting This - **Frozen Food:** Underdeveloped meat-free freezer categories offer space for premium-yet-affordable innovation built around convenience, protein, and taste parity. - **Grocery Retail:** Large-scale supermarket placements provide retailers with a way to test whether plant-based meals can drive freezer aisle growth beyond niche vegan demand. - **Alternative Protein:** Tofu-led ready meals show how established plant proteins can be repositioned through mainstream recipes and price points to reach flexitarian consumers. ## Related on Trend Hunter - [Plant-Based Frozen Ready Meals](https://www.trendhunter.com/trends/grubby-frozen-meal-range.md) - [Protein-Packed Private Label Meals](https://www.trendhunter.com/trends/asda-protein-ready-meal-range.md) - [Convenient Protein-Packed Meals](https://www.trendhunter.com/trends/gsn-signature-meals.md) - [Customizable Protein-Rich Pizzas](https://www.trendhunter.com/trends/pizza-protein-pie.md) - [Protein-Rich Plant-Based Meals](https://www.trendhunter.com/trends/skillet-meals-trend.md) - [Miniature Plant-Based Pizzas](https://www.trendhunter.com/trends/one-planet-pizza-pizzettas.md) - [Satisfying Protein-Packed Pizzas](https://www.trendhunter.com/trends/blaze-pizza-proteinzza.md) - [Non-Soy Protein Meals](https://www.trendhunter.com/trends/nonsoy-protein-meals.md) - [Protein-Rich Chicken Bacon Pizzas](https://www.trendhunter.com/trends/chicken-bacon-protein-pizza.md)