# Vibrant Plant-Based Food Packaging Deliciously Ella's New Design Celebrates Healthy Ingredients By Laura McQuarrie | Published 2018-09-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plant-based-food References: [packagingoftheworld](https://www.packagingoftheworld.com/2018/09/deliciously-ella.html) & [deliciouslyella](https://deliciouslyella.com/shop/) Here Design worked with Deliciously [Ella](https://www.trendhunter.com/trends/seed-crackers) to refresh the blogger-created brand's [plant-based food line](https://www.trendhunter.com/trends/waitrose-plantliving-range), which inspires consumers to embrace healthy options and vibrant ingredients with gluten-free and vegan-friendly choices. Some of the products offered in the range include superfood-packed energy balls made with minimal ingredients, muesli breakfast pots, savory pies and cakes, chili and more. With the rise of plant-based eating, many consumers are coming to recognize the same message that Deliciously Ella puts out, which is that plant-based eating is all about diversity, abundance and creativity rather than lack, deprivation and restriction. The [colorfully illustrated packaging designs](https://www.trendhunter.com/trends/vibrant-packaging-design) aim to communicate the joy and vibrancy of plant-based foods and provides an eye-catching scheme that can be applied to everything from books and kitchenware to digital content. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 39% | Activity: 54% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Eating:** Disruptive innovation opportunity: Develop unique plant-based food products that appeal to a growing consumer demand for healthy, sustainable and vibrant options. - **Minimal Ingredient Products:** Disruptive innovation opportunity: Create food items with a focus on minimal ingredients, catering to health-conscious consumers looking for simple, nutritious options. - **Colorful Packaging Design:** Disruptive innovation opportunity: Design visually appealing packaging that captures the vibrancy and joy of plant-based foods, enhancing brand recognition and consumer engagement. ### Sectors Adopting This - **Food and Beverage:** Disruptive innovation opportunity: Explore innovative plant-based food alternatives to cater to the growing demand for healthy and sustainable eating choices. - **Packaging:** Disruptive innovation opportunity: Develop eco-friendly and visually appealing packaging solutions that align with the rising trend of plant-based and health-conscious products. - **Health and Wellness:** Disruptive innovation opportunity: Create products and services that promote minimal ingredient and plant-based eating, catering to the increasing consumer focus on personal well-being. ## Related on Trend Hunter - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Striking Sustainable Packaging](https://www.trendhunter.com/trends/no-evil-foods.md) - [Upgraded Brand Packaging Schemes](https://www.trendhunter.com/trends/higgidy.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Better-For-You Snack Packaging Redesigns](https://www.trendhunter.com/trends/betterforyou-snack.md) - [Better-for-You Snack Rebrands](https://www.trendhunter.com/trends/eat-real-1.md) - [Vibrant Better-For-You Snack Packaging](https://www.trendhunter.com/trends/betterforyou-snack-packaging.md) - [Healthy Snack Rebrands](https://www.trendhunter.com/trends/eat-real-snacks-1.md)