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# Immune-Supporting CBD Beverages
Lev is a Plant-Based Drink with Fulvic and Humic Minerals

By Laura McQuarrie | Published 2020-04-10 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/plant-based-drink
References: [newswire](https://www.newswire.ca/news-releases/bevcanna-develops-innovative-cbd-infused-immune-supporting-beverage-898590805.html) & [bevcanna](https://www.bevcanna.com/)

BevCanna is introducing a new CBD-infused plant-based drink to North America that's based on a popular mineral-infused, non-CBD beverage called Trace. The [CBD-infused immune-supporting functional beverage](https://www.trendhunter.com/trends/ybee-iced-coffee) is being introduced under BevCanna's health and wellness brand Lev and it contains fulvic and humic minerals, which are recognized for their ability to help the body metabolize carbs, fats and proteins, plus other benefits for cognitive performance, gut health and immune function.

The new [mineral-rich functional beverage](https://www.trendhunter.com/trends/balaveda) is set to be available in both compact 60-milliliter and 250-milliliter sizes and will initially be available to consumers via a direct-to-consumer channel for convenient ordering. As health-conscious consumers across Canada may already be familiar with Trace, the CBD-infused version has the potential to offer even more benefits in a trusted format.

Image Credit: BevCanna

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 27% | Activity: 37% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What's Driving This Trend

- **Cbd-infused Beverages:** Disruptive innovation opportunity: Expand the market for CBD-infused beverages by combining the benefits of CBD with other functional ingredients.
- **Functional Beverages:** Disruptive innovation opportunity: Develop innovative functional beverages that contain specific minerals and ingredients to support immune health.
- **Direct-to-consumer Channel:** Disruptive innovation opportunity: Utilize direct-to-consumer channels to provide convenient access to health-conscious consumers and build a loyal customer base.

### Who This Affects Most

- **CBD Beverage Industry:** Disruptive innovation opportunity: Create new CBD-infused beverage products that offer unique health benefits to cater to the growing demand for functional beverages.
- **Health and Wellness Industry:** Disruptive innovation opportunity: Develop plant-based health and wellness products that target specific health concerns, such as immune support and cognitive performance.
- **Direct-to-consumer Market:** Disruptive innovation opportunity: Build a direct-to-consumer business model that focuses on delivering health-focused products to customers' doorsteps for convenient and personalized shopping experiences.

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