# Functional Cookie Dough Snacks DEUX Plant-Based Cookie Dough is Enhanced with Vitamins & More By Laura McQuarrie | Published 2020-10-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plant-based-cookie-dough References: [nosh](https://www.nosh.com/food-wire/2020/deux-foods-launches-functional-plant-based-cookie-dough-line-deux/) & [eatdeux](https://www.eatdeux.com/) [DEUX](https://www.trendhunter.com/trends/anon-pls) is a new line of functional, plant-based cookie dough from [Deux Foods](https://www.trendhunter.com/trends/deux-x-bloom-matcha-cookie-dough) that's enriched with immune-boosting vitamins, collagen and protein. As well as offering a vegan-friendly alternative to regular cookie dough, DEUX offers a more mindful way for people to indulge. Scout Brisson, co-founder of DEUX, says: "With the uncertain times that we’re living in now, people are craving comfort and health, and often those are at odds. We launched DEUX to not only fill a gap in the market, but to also bring joy & delight to consumers in a healthful way." The plant-based cookie dough line specifically speaks to Gen Z with fun, gluten-free flavors like the classic Chocolate Chip cookie dough with a blend of immunity vitamins—Vitamin D, zinc, elderberry, chaga and cordyceps. There's also Collagen Brownie Batter and Protein Peanut Butter for cookie dough lovers. Image Credit: Deux Foods ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 38% | Activity: 58% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Functional Cookie Dough:** Disruptive innovation opportunity: Creating functional snacks by incorporating immune-boosting vitamins, collagen, and protein into traditional treats. - **Plant-based Alternatives:** Disruptive innovation opportunity: Capturing the growing demand for vegan-friendly options in the food industry by offering plant-based alternatives to popular products like cookie dough. - **Mindful Indulgence:** Disruptive innovation opportunity: Meeting the consumer desire for comfort and health by providing guilt-free indulgence options that promote well-being and joy. ### Where This Applies - **Food and Beverage:** Disruptive innovation opportunity: Developing novel food products that merge health-consciousness with indulgence to cater to evolving consumer preferences. - **Plant-based Food:** Disruptive innovation opportunity: Capitalizing on the rising popularity of plant-based diets by creating innovative plant-based alternatives for traditional food items. - **Functional Snacks:** Disruptive innovation opportunity: Addressing the demand for functional snacks fortified with various nutrients and vitamins to promote overall well-being and immunity. ## Related on Trend Hunter - [Matcha Cookie Dough Desserts](https://www.trendhunter.com/trends/deux-x-bloom-matcha-cookie-dough.md) - [Dark Cookie Doughs](https://www.trendhunter.com/trends/anon-pls.md) - [Functional Skillet Cookie Desserts](https://www.trendhunter.com/trends/doughlicious-cookie-dough-skillet.md) - [Clean-Ingredient Cookie Doughs](https://www.trendhunter.com/trends/doughy.md) - [vegan Ready-to-Bake Cookie Doughs](https://www.trendhunter.com/trends/readytobake-cookie-dough1.md) - [Portable Edible Cookie Doughs](https://www.trendhunter.com/trends/whoa-dough.md) - [Ready-To-Eat Vegan Cookies](https://www.trendhunter.com/trends/readytoeat-vegan-cookies.md) - [Functional Festive Dough Snacks](https://www.trendhunter.com/trends/doich-peppermint-baddie.md) - [Better-for-You Donut Holes](https://www.trendhunter.com/trends/glazed-donut-hole.md)