# Plant-Based Comfort Meals Freshly's Plant-Based Line Features Clean, Whole Food Ingredients By Laura McQuarrie | Published 2021-08-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plant-based-comfort-meal References: [prnewswire](https://www.prnewswire.com/news-releases/freshly-introduces-purely-plantits-first-ever-plant-based-meals-line-301350665.html) & [freshly](http://www.freshly.com) [Freshly's](https://www.trendhunter.com/trends/meal-plans-for-runners) newest line introduces [plant-based comfort meals](https://www.trendhunter.com/trends/single-serve-plant-based-entrees) that are powered by plant-based sources of protein, clean, whole food ingredients and full-flavor recipes. Created to satisfy consumers' needs for variety, taste, nutrition and convenience, the first-ever [plant-based line](https://www.trendhunter.com/trends/bosh-range) from Freshly takes cues from globally inspired cuisine. These meals can be served in a matter of minutes and thanks to their conveniently packaged forms, there's no prep needed. The Purely Plant menu from Freshly introduces new staples like the Rainbow Harvest Plant-Based Burger with Sticky Carrot Jam & Summer Veggie Sauté and the Farmstead Veggie Baked Pasta with Seasonal Veggies & Creamy Marinara. There are also falafel bowls, cauliflower macaroni and cheese that's dairy-free and unwrapped burritos. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 48% | Activity: 68% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Comfort Meals:** Plant-based comfort meals are becoming more popular and can be a disruptive innovation opportunity for the food industry. - **Clean & Whole Food Ingredients:** The use of clean, whole food ingredients is a growing trend in the food industry and presents a disruptive innovation opportunity for food manufacturers. - **Convenient Meal Solutions:** The demand for convenient meal solutions, such as those offered by Freshly's plant-based line, is on the rise and presents an opportunity for innovative food companies to meet consumer needs. ### Sectors Adopting This - **Food Manufacturing:** The trend towards plant-based and clean, whole food ingredients presents an opportunity for innovative food manufacturers to create unique and healthy products. - **Meal Delivery Services:** The convenience of Freshly's plant-based line presents an opportunity for meal delivery services to expand their offerings and cater to health-conscious customers. - **Fast Food Industry:** The growing popularity of plant-based comfort meals presents an opportunity for fast food chains to introduce new menu items and attract health-conscious consumers. ## Related on Trend Hunter - [Plant-Powered Ready Meals](https://www.trendhunter.com/trends/vegan-ready-meal-range.md) - [Multi-Serve Vegan Entrees](https://www.trendhunter.com/trends/vegan-entrees.md) - [Microwaveable Plant-Based Meals](https://www.trendhunter.com/trends/bens-original-plant-powered.md) - [Affordable Plant-Based Foods](https://www.trendhunter.com/trends/fresh-plant-based.md) - [Plant-Based Resolution Boxes](https://www.trendhunter.com/trends/plant-based-resolution.md) - [Satisfying Plant-Based Meal Kits](https://www.trendhunter.com/trends/the-flavourists-plantbased-meal-kits.md) - [Ready-to-Eat Plant-Based Meals](https://www.trendhunter.com/trends/beyond-meals.md) - [Heat-and-Eat Plant-Based Meals](https://www.trendhunter.com/trends/merchant-gourmet-meals-in-minutes.md) - [Plant-Rich Pasta Meals](https://www.trendhunter.com/trends/organic-pasta-meals.md)