# Aromatic Home Care Products Schmidt's Plant-Based Cleaners Extend Self-Care to the Home By Laura McQuarrie | Published 2019-10-17 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/plant-based-cleaner References: [prnewswire](https://www.prnewswire.com/news-releases/schmidts-introduces-plant-based-home-care-line-300939782.html) & [shop.schmidts](https://shop.schmidts.com/collections/home-care) [Schmidt's](https://www.trendhunter.com/trends/tag-submarine-collection), which is known for its [aluminum-free deodorants](https://www.trendhunter.com/trends/humble-brands), bar soaps and plant-powered oral care formulas, is now launching its own line of plant-based cleaners for the home. According to Ryu Yokoi, CEO of Schmidt's, "We see a world of opportunity because people are realizing home care can be self-care." The new home care line from Schmidt's features the same scents that can be found in the brand's personal care products, which customers have come to appreciate for being free from artificial fragrances. The new plant-based cleaners for the home include Schmidt's Cleaning Vinegar Multi-Surface Spray and the Concentrated Laundry Detergent, both of which are offered in familiar scents like Amber + Aloe and Citrus + Minerals. These naturally inspired home cleaning products are multitasking, as the detergent is effective for being tough on stains yet gentle on delicates, while the spray can purify many household surfaces. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 59% | Activity: 59% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### What's Driving This Trend - **Plant-based Home Cleaners:** Opportunity for disruptive innovation in developing plant-based cleaning products that prioritize natural ingredients. - **Scented Home Care:** Opportunity for disruptive innovation in creating home care products infused with popular scents from personal care items. - **Multitasking Cleaning Products:** Opportunity for disruptive innovation in designing cleaning products that serve multiple purposes and offer convenience to consumers. ### Who This Affects Most - **Home Care Products:** Opportunity for disruptive innovation in the traditional home care industry by introducing eco-friendly and plant-based alternatives. - **Fragrance Industry:** Opportunity for disruptive innovation in the fragrance industry by expanding into home care products and exploring new scent combinations. - **Cleaning Product Industry:** Opportunity for disruptive innovation in the cleaning product industry by developing versatile and effective cleaning solutions for the home. ## Related on Trend Hunter - [Free-From Private Label Cleaners](https://www.trendhunter.com/trends/nature-grocers-brand-household-cleaners.md) - [Plant-Based Daily Shower Sprays](https://www.trendhunter.com/trends/daily-shower-spray.md) - [Free-From Household Cleaners](https://www.trendhunter.com/trends/multi-surface-eco-cleaner.md) - [Luxe Minimalist Home Cleaners](https://www.trendhunter.com/trends/the-laundress-1.md) - [Fragrance-Driven Household Cleaners](https://www.trendhunter.com/trends/element-brooklyns-all-purpose-cleaner.md) - [Perfumer-Crafted Household Cleaners](https://www.trendhunter.com/trends/pinalen-luxury-scents.md) - [Natural All-Purpose Cleaners](https://www.trendhunter.com/trends/all-purpose-cleaner-1.md) - [Chic Scented Cleaning Supplies](https://www.trendhunter.com/trends/la-droguerie.md) - [All-Natural Air Care Products](https://www.trendhunter.com/trends/air-care-product.md)