# Clean-Label Chicken Alternatives Daring Foods' Plant-Based Chicken Uses Five Non-GMO Ingredients By Laura McQuarrie | Published 2019-12-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plant-based-chicken References: [prnewswire](https://www.prnewswire.com/news-releases/daring-foods-launches-nationwide-with-rastelli-foods-group-300975798.html) & [daringfoods](http://www.daringfoods.com) In the process of creating plant-based chicken and other kinds of [meat alternatives](https://www.trendhunter.com/trends/cleanbean-products), brands strive to get just the right combination of ingredients to replicate the taste and texture of real meat—and some meat substitutes contain cheap filler ingredients with little nutritional value. [Daring Foods](https://www.trendhunter.com/trends/daring-foods) is setting itself apart with a [plant-based chicken product](https://www.trendhunter.com/trends/chickenstyle-tenders) that's made with just five non-GMO ingredients. According to the company, "This marks a new chapter in plant-based alternatives—created from simple ingredients that customers will have no trouble recognizing, yet mimics chicken in both texture, versatility and taste." The clean-label plant-based chicken is designed to fulfil one's protein intake for the day and as Daring Foods sees it, "It's not an alternative, it's an upgrade." Image Credit: Daring Foods ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 7% | Activity: 17% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Clean-label Meat Alternatives:** Opportunity for brands to use simple and nutritional ingredients to mimic the taste and texture of real meat. - **Non-gmo Plant-based Proteins:** Opportunity to use non-GMO plant-based proteins to fulfill daily protein intake without sacrificing taste. - **Simple Ingredient Foods:** Opportunity to create foods that contain recognizable and simple ingredients with added health benefits. ### Where This Applies - **Food and Beverage:** Industry can innovate by creating new plant-based meat products that use nutritional and identifiable ingredients. - **Health and Wellness:** Industry can capitalize on demand for nutritional and clean-label products to produce simple ingredient foods that are functional and healthy. - **Sustainability:** Industry can promote plant-based non-GMO proteins to support sustainable food production. ## Related on Trend Hunter - [Frozen Plant-Based Chicken Products](https://www.trendhunter.com/trends/just-meat-chicken.md) - [Restaurant-Targeted Vegan Chicken](https://www.trendhunter.com/trends/daring-foods.md) - [Savory Plant-Based Chicken Bites](https://www.trendhunter.com/trends/plant-chicken-pieces.md) - [Inaugural Plant-Based Chicken Fillets](https://www.trendhunter.com/trends/plantaway-chickn-fillet.md) - [Pea-Based Chicken Alternatives](https://www.trendhunter.com/trends/pea-wheat-plantbased-chickn.md) - [Flavorful Plant-Based Chicken Alternatives](https://www.trendhunter.com/trends/planterra-foods-ozo.md) - [QSR Plant-Based Chicken](https://www.trendhunter.com/trends/bluestone-lane.md) - [Plant-Based Chicken Alternatives](https://www.trendhunter.com/trends/recreate-foods.md) - [AI-Generated Chicken Alternatives](https://www.trendhunter.com/trends/notchicken.md)