# Plant-Based Chicken Breasts Lightlife's Un-breaded Chicken Breasts Mimic Familiar Texture & Flavor By Laura McQuarrie | Published 2022-04-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plant-based-chicken-breasts References: [businesswire](https://www.businesswire.com/news/home/20220428005146/en)  [Lightlife's](https://www.trendhunter.com/trends/pizza-pizza-1) Plant-Based Chicken Breasts were created to mimic the flavor and texture of traditional chicken breasts and offer consumers an alternative way to consume protein and enhance a wide variety of meals. The un-breaded plant-based chicken breasts promise a "chicken-like eating experience and versatility that is unmatched" with nine grams o f protein per serving. Thanks to high-moisture extrusion (HME) technology, Lightlife's newest product delivers a juicy texture that rivals its animal-based counterpart. These plant-based chicken breasts are made with pea protein and ingredients that are on-GMO Project Verified, vegan certified and free from artificial flavors. With this new plant-based protein product, Lightlife is making plant-based eating more accessible. These plant-based chicken breasts can be found at various retail partners, including [Publix](https://www.trendhunter.com/trends/beyond-meat-1) and [Whole Foods Market](https://www.trendhunter.com/trends/meatless-original-breakfast-patties) stores across the nation. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 8% | Activity: 31% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based Meat Alternatives:** The increase in demand for plant-based proteins creates opportunities for businesses to create innovative meat alternatives such as Lightlife's plant-based chicken breasts. - **High-moisture Extrusion (HME) Technology:** The use of HME technology to create plant-based protein products with a texture that rivals animal-based counterparts creates opportunities for companies to create more scalable and appealing plant-based meat alternatives. - **Accessibility of Plant-based Eating:** The growing availability of plant-based meat alternatives in mainstream grocery stores creates opportunities for businesses to tap into the health and sustainability trends by offering accessible and appealing plant-based protein products. ### Industries Being Reshaped - **Food Industry:** The food industry can innovate by investing in the development of plant-based protein products with high-moisture extrusion (HME) technology to create more appealing and scalable meat alternatives. - **Retail Industry:** The mainstream availability of plant-based meat alternatives in retail stores creates opportunities for the retail industry to expand their plant-based product offerings and tap into the growing health and sustainability trends. - **Sustainability Industry:** Companies in the sustainability industry can innovate by investing in the development of plant-based protein products as a sustainable and environmentally friendly alternative to traditional meat production. ## Related on Trend Hunter - [Frozen Plant-Based Chicken Products](https://www.trendhunter.com/trends/just-meat-chicken.md) - [Inaugural Plant-Based Chicken Fillets](https://www.trendhunter.com/trends/plantaway-chickn-fillet.md) - [Versatile Chicken-Like Strips](https://www.trendhunter.com/trends/alpha-foods-plantbased-chicken-strips.md) - [Vegan-Friendly Chicken Wing Alternatives](https://www.trendhunter.com/trends/likemeat-like-chickn-wings.md) - [Microwavable Plant-Based Chicken Products](https://www.trendhunter.com/trends/daring-plant-chicken.md) - [One-Ingredient Plant-Based Meats](https://www.trendhunter.com/trends/plantbased-chickn.md) - [Plant-Based Chicken Products](https://www.trendhunter.com/trends/crazy-crispy-chickn.md) - [Whole-Cut Vegan Chicken Breasts](https://www.trendhunter.com/trends/tindle-truecut.md) - [Versatile Plant-Based Chicken Pieces](https://www.trendhunter.com/trends/beyond-chicken-pieces.md)