# Plant-Based Cheese Fondues 'This is Not Cheese Fondue' by Willicroft Farm is an Alternative Treat By Laura McQuarrie | Published 2021-10-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plant-based-cheese-fondue References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/4314-innovation-at-anuga-2021) & [willicroft.store](https://willicroft.store/collections/cheese/products/this-is-not-cheese-fondue)  Willicroft Farm makes a variety of alternative cheese products, including a plant-based cheese fondue that's filling, warming and comforting. The product, made with a double fermentation process, consists of simple ingredients like cashews and coconut oil, fermented quinoa, rice and soybeans, plus nutritional yeast, salt, garlic powder and a few other additions to create just the right flavors and textures. This alternative fondue is sold by the bucket and it sports a playful name that says: 'This is Not Cheese Fondue.' Willicroft Farm, a family-owned company, got its start in 1957 as a dairy farm but the company entered the plant-based cheese market a few years ago. Now, the company offers everything from parmesan-style cheeses made with nuts to cheese sauces and grated cheese alternatives that can be used in many different kinds of snacks and recipes. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 8% | Activity: 15% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Cheese Products:** Opportunity for companies to enter the growing market for plant-based cheese products with innovative recipes and flavors - **Alternative Ingredients:** Using alternative ingredients like fermented quinoa and soybeans can provide new and unique tastes and textures for plant-based cheese products - **Specialty Snack Foods:** Developing specialty snack foods such as plant-based cheese fondues can provide an opportunity to tap into the growing healthy snack market ### Sectors Adopting This - **Plant-based Food:** Companies in the plant-based food industry can expand their product lines with innovative plant-based cheese products - **Alternative Dairy:** Alternative dairy companies can create plant-based cheese products as an extension of their product offerings - **Appetizer and Snack Food:** Snack and appetizer food companies can create unique plant-based cheese fondues as a healthy alternative to traditional cheese dips ## Related on Trend Hunter - [Cheesy Dairy-Free Quesos](https://www.trendhunter.com/trends/plantbased-queso.md) - [Exceptional Plant-Based Cheeses](https://www.trendhunter.com/trends/julienne-bruno-vegan-cheeses.md) - [Fermented Alt Cheeses](https://www.trendhunter.com/trends/vacka.md) - [Bakeable Cheese Alternatives](https://www.trendhunter.com/trends/baking-bert.md) - [Cruciferous Cheese Alternatives](https://www.trendhunter.com/trends/chizou.md) - [At-Home Fondue Cheeses](https://www.trendhunter.com/trends/melting-pot-at-home.md) - [Probiotic-Packed Alt Cheeses](https://www.trendhunter.com/trends/garlic-cheese-alternative.md) - [French-Style Cashew Cheeses](https://www.trendhunter.com/trends/alpine-svviss.md) - [Potato-Based Cheese Alternatives](https://www.trendhunter.com/trends/plant-based-alt-cheese.md)