# Meaty Plant-Based Patties Raised & Rooted's First Plant-Based Burger Nourishes with Pea Protein By Laura McQuarrie | Published 2021-05-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plant-based-burger-raised-rooted References: [onegreenplanet.org](https://www.onegreenplanet.org/vegan-food/tyson-foods-launches-new-plant-based-burgers-and-sausages/) & [raisedandrooted](https://www.raisedandrooted.com/products/) Raised & Rooted recently announced the launch of its first [plant-based burger patties](https://www.trendhunter.com/trends/grilld-and-beyond-meat) and they are free from soy and powered by [pea protein](https://www.trendhunter.com/trends/spicy-kickin-patties). With 21 grams of plant-based protein per serving, the [Raised & Rooted Plant](https://www.trendhunter.com/trends/plantbased-nugget)-Based Burger also shares the advantage of containing 75% less saturated fat than traditional versions. According to David Ervin, vice president of marketing for Raised & Rooted, “Our products are plants made meatier, and deliver the same delicious flavors, in a better-for-you alternative.” In the past, the label has experimented with hybrid products that were partially plant-based and partially meat-based, or vegetarian nuggets with egg whites. This new plant-based burger is an option that can be enjoyed by all, including vegans, vegetarians and flexitarians seeking satiating alternatives to meat. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 29% | Activity: 75% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Pea Protein:** There is an opportunity to explore and invest in pea protein as a disruptive innovation in the plant-based foods industry. - **Hybrid Products:** Experimenting with hybrids, like partially plant-based and partially meat-based products, can lead to novel and marketable innovations in the food industry. - **Better-for-you Alternatives:** Investing in better-for-you alternatives to traditional foods with high saturated fat can be a promising area of innovation in the plant-based foods industry. ### Industries Being Reshaped - **Plant-based Foods:** There is a growing and lucrative market for better-tasting and healthier plant-based meat alternatives. - **Food Technology:** Developing new, plant-based food products using innovative technologies like pea protein can disrupt the traditional food industry. - **Healthy Eating:** Promoting healthier eating habits and offering better-for-you alternatives to consumers can lead to long-term growth in the food industry. ## Related on Trend Hunter - [Plant-Based Beef Patties](https://www.trendhunter.com/trends/this.md) - [Restaurant-Style Frozen Plant-Based Burgers](https://www.trendhunter.com/trends/dr-praegers-grillhouse-burger.md) - [Microwavable Vegan Burger Patties](https://www.trendhunter.com/trends/vegan-burger-patty.md) - [Quarter-Pound Meatless Patties](https://www.trendhunter.com/trends/steakhouse-style-burger.md) - [Textural Veggie-Rich Burger Patties](https://www.trendhunter.com/trends/actual-veggies-burgers.md) - [Juicy Plant-Based Chicken Patties](https://www.trendhunter.com/trends/fine-herbs-burger.md) - [House-Made QSR Veggie Burgers](https://www.trendhunter.com/trends/aw-plantbased-burger.md) - [Wholesome Meatless Alternatives](https://www.trendhunter.com/trends/plant-it.md) - [Meatless Food-to-Go Burgers](https://www.trendhunter.com/trends/rollover-meatfree-burgers.md)