# Nut-Free Plant-Based Brownies Whole Grains, Dates and Cocoa Make Up This Chocolate Brownie By Laura McQuarrie | Published 2023-03-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plant-based-brownie References: [prnewswire](https://www.prnewswire.com/news-releases/natures-bakery-introduces-nut-free-plant-based-brownie-301763842.html) & [naturesbakery](https://www.naturesbakery.com/shop-snacks/double-chocolate-brownie-bars-chocolate-6-pack)  This soft-baked, plant-based brownie features vegan chocolate and it offers a delicious way for people of all ages to indulge, especially if they are ingredient-conscious consumers. The plant-based brownie is semi-sweet and brings a feel-good moment to snacking occasions. [Nature's Bakery](https://www.trendhunter.com/trends/hearty-bars) will be debuting its new nut-free plant-based brownie at the Natural Products Expo West show. Vilma Livas, Chief Marketing Officer at Nature's Bakery, said in a press release, "Consumers are increasingly seeking snacks that don't compromise on taste and deliver the comfort-fuel Nature's Bakery is known for." With real and recognizable ingredients like [whole grains, cocoa and dates](https://www.trendhunter.com/trends/chocolate-date-bark), this brownie reminds of one that's homemade but without allergens like dairy, peanuts and tree nuts. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 29% | Activity: 34% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Allergen-free Snacks:** Opportunity to innovate and create snacks that don't compromise on taste and quality, while being free of common allergens. - **Plant-based Desserts:** Market for using plant-based ingredients to create indulgent, yet healthy, desserts that cater to consumers' ingredient-consciousness. - **Recognizable Ingredient Foods:** Increasing demand from consumers for real and recognizable ingredients in snacks and desserts, presents an opportunity for companies to utilize these ingredients to appeal to this market. ### Where This Applies - **Food Manufacturing:** Opportunity for companies to expand their product lines by creating allergen-free snacks and plant-based desserts that meet the growing consumer demand for these types of products. - **Natural Products:** Nature's Bakery's success with its new nut-free plant-based brownie indicates that there is a demand for natural, recognizable ingredient foods, and industries can capitalize on this trend by creating similar products. - **Health and Wellness:** The creation of indulgent yet healthy desserts that cater to consumers' ingredient-consciousness can create a market for companies that focus on health and wellness products. ## Related on Trend Hunter - [Nourishing Chickpea Brownies](https://www.trendhunter.com/trends/chickpea-brownies.md) - [Health-Focused Plant-Based Baking Mixes](https://www.trendhunter.com/trends/plantbased-baking-mix.md) - [Better-for-You Baked Goods](https://www.trendhunter.com/trends/rule-breaker-snacks.md) - [Vegetable-Concealing Brownie Treats](https://www.trendhunter.com/trends/brownies-with-hidden-veggies.md) - [Plant-Based Baking Chocolates](https://www.trendhunter.com/trends/plantbased-chocolate-chips.md) - [Indulgent Protein Brownies](https://www.trendhunter.com/trends/peanut-butter-chocolate-protein-brownies.md) - [Satiating Soft-Baked Bars](https://www.trendhunter.com/trends/hearty-bars.md) - [Free-From Chocolate Nugget Snacks](https://www.trendhunter.com/trends/livias-nugglets.md) - [Gluten-Free Brownie Products](https://www.trendhunter.com/trends/antoninas-glutenfree-bakery.md)