# Overnight Plant-Based Breakfasts 'Brave' is a High-Protein Breakfast Takes Seconds to Prepare By Laura McQuarrie | Published 2019-06-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plant-based-breakfast References: [kickstarter](https://www.kickstarter.com/projects/brave-kickstarter/brave-a-modern-breakfast-for-busy-humans?ref=section-food-craft-featured-project-list-discovery) All too often for the sake of convenience, people settle for breakfast options that are fast to make, often at the cost of any real nutritional value—Brave is a low-sugar, plant-based breakfast that is quick to prepare and full of whole ingredients. The [overnight breakfast](https://www.trendhunter.com/trends/mush-protein-overnight-oats) only takes a matter of seconds to prepare, as the product is packaged in single-serve pouches that can be placed into a jar and activated with one's choice of milk or a milk alternative. After this point, the product can be stirred and placed in the fridge so that it is ready to eat in the morning. Some of the superfood ingredients that are packed into the plant-based breakfast include oats, [omega-rich chia seeds](https://www.trendhunter.com/trends/chia-protein-pudding) and protein-packed hemp hearts. Currently on [Kickstarter](https://www.trendhunter.com/trends/nustack), Brave is experimenting with flavors like Apple Cinnamon Cardamom, Coconut Goji Berry and Maca Mocha Chip. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 71% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Convenience Foods:** There is a market for healthy and convenient plant-based breakfasts with clean ingredients in single-serve pouches that can be prepared overnight. - **Low-sugar/protein-rich Breakfasts:** With a growing demand for breakfast options that are low in sugar and high in protein, new products like Brave are disrupting the breakfast market with their quick and nutritious recipes. - **Superfood Ingredients:** Brave's use of superfood ingredients in their plant-based breakfasts is a trend that is disrupting the traditional packaged breakfast food industry and attracting consumers looking for healthier options. ### Sectors Adopting This - **Food and Beverage:** Brave's plant-based breakfast pouches are disrupting the traditional breakfast food industry by offering healthier, easier and quicker options to busy individuals on the go. - **Health and Wellness:** The low-sugar and protein-rich content of Brave's plant-based breakfasts cater to health-conscious consumers who prioritize nutrition and wellness, opening up opportunities for growth in this industry. - **Subscription Services:** Companies like Brave may benefit from subscription services, as busy individuals may appreciate regularly delivered healthy and convenient breakfast options. This opens up new opportunities for growth in the subscription-based market. ## Related on Trend Hunter - [Dessert-Like Overnight Oats](https://www.trendhunter.com/trends/protein-oats-overnight.md) - [Unique Ready-to-Eat Oats](https://www.trendhunter.com/trends/lemon-and-chocolate-coconut.md) - [Protein-Rich Low-Sugar Cereals](https://www.trendhunter.com/trends/brave-super-hoops.md) - [Plant Protein Oatmeal Cups](https://www.trendhunter.com/trends/protein-oatmeal-cups.md) - [Plant-Powered Breakfast Bars](https://www.trendhunter.com/trends/complete-kickstart-bar.md) - [Plant-Based Overnight Oats](https://www.trendhunter.com/trends/cocojune.md) - [Protein-Packed Porridge Pots](https://www.trendhunter.com/trends/protein-porridge.md) - [Convenient Breakfast Meals](https://www.trendhunter.com/trends/convenient-breakfast-meal.md) - [Protein-Packed Overnight Oat Mixes](https://www.trendhunter.com/trends/overnight-protein-oats.md)