# Plant-Based Song Campaigns Subway Collaborated with Vegan Grime Artists on Plant-Based Beats By Laura McQuarrie | Published 2021-04-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/plant-based-beats References: [campaignlive](https://www.campaignlive.co.uk/article/subway-works-vegan-grime-artists-music-vibrations-plants/1713667) For Earth Day, [Subway](https://www.trendhunter.com/trends/plant-picante) created a campaign to showcase its vegan options in a unique way with Plant-Based Beats. With the aid of [vegan grime artists](https://www.trendhunter.com/trends/alpro-and-zara-larsson), Subway created a song using sounds emitted by plants, specifically the plants from an urban farm that helps to create Subway’s [plant-based menu](https://www.trendhunter.com/trends/plant-points). P Money and producers Star.One used PlantWave technology to detect detects electrical variations via electrodes placed on leaves and the sounds were later remixed and overlaid with lyrics about living vegan. The track, called Vegang, shares lyrics like: "Can’t lie, it was hard at first, that's why I researched so I didn’t put a foot wrong. On the road, man, you had nothing good on, now I go Subway, can I get a foot-long." ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 18% | Activity: 69% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Plantwave Technology:** Identifying and utilizing electrical variations in plants to create music presents an opportunity for creating unique audio content. - **Vegan Collaborations:** Working with vegan artists and musicians to promote plant-based offerings presents a potential marketing and branding opportunity for food companies. - **Sustainable Food Systems:** Creating urban farms and utilizing plant-based offerings presents a potential opportunity for creating environmentally sustainable food systems. ### Sectors Adopting This - **Food and Beverage:** Partnering with musicians and utilizing sustainable and plant-based offerings presents a marketing opportunity for the food and beverage industry. - **Music and Entertainment:** Working with food and beverage companies to create audio content presents a potential opportunity for the music and entertainment industry. - **Environmental Sustainability:** Creating sustainable food systems and promoting plant-based offerings presents a potential opportunity for the environmental sustainability industry. ## Related on Trend Hunter - [Plant-Based QSR Sandwiches](https://www.trendhunter.com/trends/plant-picante.md) - [Plant-Based Billboard Takeovers](https://www.trendhunter.com/trends/plant-based-billboard.md) - [Plant-Based Sub Shops](https://www.trendhunter.com/trends/plantbased-sub-shop.md) - [Vegetarian-Promoting Game Events](https://www.trendhunter.com/trends/subway-surfers-veggie-hunt.md) - [Plant-Based Cuisine QSR Campaigns](https://www.trendhunter.com/trends/burger-king-uk-campaign.md) - [Meatless Chicken Schnitzel Subs](https://www.trendhunter.com/trends/plantbased-chicken-schnitzel.md) - [Vegan Bacon Hot Dogs](https://www.trendhunter.com/trends/vegan-bacon-hot-dog.md) - [Expansive Meat-Free Food Campaigns](https://www.trendhunter.com/trends/meat-free-made-easy-campaign.md) - [AI-Powered QSR Campaigns](https://www.trendhunter.com/trends/fastfood-ad.md)