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# Plant-Based Seafood Alternatives
Loki Foods Unveiled a Sustainable Atlantic Cod Fillet Alternative

By Colin Smith | Published 2022-08-09 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/plant-based-atlantic-cod
References: [greenqueen.hk](https://www.greenqueen.com.hk/loki-foods-plant-based-cod/) & [lokifoods](https://www.lokifoods.com/)

![Plant-Based Seafood Alternatives](https://cdn.trendhunterstatic.com/thumbs/485/plant-based-atlantic-cod.jpeg)

'Loki Foods,' an Icelandic alternative foods startup, unveiled its plant-based Atlantic cod fillet as a sustainable alternative to mass fishing. According to Loki Foods, the plant-based fillet is accurate in its texture and flavor when compared to the real version. On top of this, the plant-based nature of the food results in a far more sustainable manufacturing process.

One of the largest draws of this plant-based fillet, though, is its value as a better-for-you alternative. The plant-based fillet is protein-rich, vitamin-filled, and contains a number of essential nutrients. Additionally, Loki Foods draws attention to the toxins, microplastics, and metal remnants that are often found in real seafood, championing that its plant-based alternative is healthier in this regard.

To date, Loki Foods has raised over $650,000 USD to develop, and subsequently scale, its plant-based seafood alternatives.

Image Credit: Loki Foods

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 57% | Activity: 90% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What's Driving This Trend

- **Plant-based Seafood Alternatives:** As consumer demand for environmentally sustainable products increases, companies can capitalize on developing alternative seafood products made from plants.
- **Sustainable Manufacturing Processes:** Developing plant-based alternatives to traditionally fished seafood products presents an opportunity for manufacturers to reduce their environmental impact and adopt more sustainable practices.
- **Better-for-you Foods:** Plant-based seafood alternatives offer consumers a healthier alternative to traditionally fished seafood, free from toxins, microplastics, and metal remnants that pose health risks as well as ethical and environmental concerns.

### Who This Affects Most

- **Alternative Foods:** Alternative food startups like Loki Foods are disrupting the traditional fishing industry by presenting plant-based seafood alternatives that offer consumers ethical and sustainable options while maintaining the nutrients and flavor profile of the real versions.
- **Food Manufacturing:** Food manufacturers have an opportunity to reduce their environmental impact and cater to the growing demand for plant-based alternatives by investing in developing and scaling sustainable seafood alternatives that are better for consumers and the planet.
- **Health and Wellness:** The development of plant-based seafood alternatives that are free from toxins, microplastics, and other harmful contaminants presents an opportunity for companies to tap into the growing health and wellness market segment.

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