# Potato-Based Cheese Alternatives Aviko Rixona's Plant-Based Alt Cheese is Made from Potatoes By Laura McQuarrie | Published 2023-01-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plant-based-alt-cheese References: [vegconomist](https://vegconomist.com/food-and-beverage/cheese-alternatives/aviko-rixona-vegan-potato-cheese/) & [rixona](https://www.rixona.com/)  [Aviko Rixona](https://www.trendhunter.com/trends/tater-cheezz-nuggets), a Dutch producer of dried potato products, created a plant-based alt cheese product using what it knows best—potatoes. Potato Cheezz is said to rival the look, taste and texture of dairy cheese yet it offers the benefits of being free from salt and fat. According to Aviko Rixona, these features make the product healthier than conventional cheese, as well as other [plant-based alternatives on the market](https://www.trendhunter.com/trends/dairyfree-cheeses). Potato Cheezz is available for foodservice applications by the block and it's ready to be used for everything from finger foods and snacks to fillings. Potato, and other root vegetables, is being used more frequently as a creamy base for everything from plant-based beverages and dips to other dairy-based alternatives like cheese. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 4% | Activity: 10% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Potato-based Alternatives:** There is an emerging trend of using potatoes as a base to create innovative plant-based food alternatives like cheese and beverages. - **Healthy Plant-based Cheese:** The development of Aviko Rixona's potato-based cheese alternative highlights the trend of creating healthy plant-based alternatives to conventional cheese. - **Texture Innovation:** Creating plant-based cheese that has a texture similar to dairy cheese offers opportunities for innovation in food science and product development. ### Where This Applies - **Food Manufacturing:** Food manufacturers can explore using potatoes as a base for creating innovative plant-based alternatives to conventional dairy products, such as cheese and beverages. - **Healthy Food Industry:** Aviko Rixona's potato-based cheese alternative offers opportunities for growth in the healthy food industry, as consumers shift towards healthier and more sustainable food options. - **Food Service:** Potato Cheezz by Aviko Rixona is available for foodservice applications by the block, presenting opportunities for restaurants and cafés to offer plant-based cheese alternatives to their menu. ## Related on Trend Hunter - [Potato-Based Vegan Nuggets](https://www.trendhunter.com/trends/tater-cheezz-nuggets.md) - [Cruciferous Cheese Alternatives](https://www.trendhunter.com/trends/chizou.md) - [Carrot-Based Cheese Slices](https://www.trendhunter.com/trends/cheese-from-carrots.md) - [Cauliflower-Based Cheeses](https://www.trendhunter.com/trends/camembert-alternative.md) - [Dairy-Identical Cheeses](https://www.trendhunter.com/trends/nobell-foods.md) - [Chickpea-Based Cheese Alternatives](https://www.trendhunter.com/trends/cheeze-blocks.md) - [Stretching Plant-Based Pizza Cheeses](https://www.trendhunter.com/trends/kmc-potato-starch.md) - [Aged Plant-Based Cheddars](https://www.trendhunter.com/trends/plonts.md) - [Mature Alt Cheeses](https://www.trendhunter.com/trends/violife-cheddarton.md)