# Comprehensive Clinic Commercials The New Planned Parenthood Ad Reveals the Clinic's Many Services By Katherine Pendrill | Published 2016-08-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/planned-parenthood-ad References: [bustle](http://www.bustle.com/articles/179419-planned-parenthood-provides-countless-essential-healthcare-services-this-video-puts-it-all-in-perspective) & [vimeo](https://vimeo.com/177740930) The new [Planned Parenthood](https://www.trendhunter.com/trends/charley) ad aims to change the conversation around its clinics by reminding viewers of the many services it offers. While many people associate the organization with [women's reproductive health](https://www.trendhunter.com/trends/domain-of-womens-health), this ad serves as a friendly reminder that its clinics offer so much more. The ad begins with several women and a man talking about how busy their lives are and some of their hopes for the future, followed by a voiceover then states: "A lot of people go to Planned Parenthood for just one reason." Unexpectedly the women and man then offer up the wide variety of reasons they visit the clinic, with answers ranging from getting the flu shot to getting a [breast exam](https://www.trendhunter.com/trends/united-breast-cancer-foundations). Although simple, the Planned Parenthood ad does an excellent job of reminding viewers how important its services are to people across the country. ## Trend Insights (Trend Hunter) - Score: 0.3/10 - Popularity: 1% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Expanded-service Commercials:** Creating commercials that showcase all the services offered by a company beyond its main product or brand to shift perceptions. - **Multi-services Marketing:** Marketing products and services that are unrelated to the company's main offering to break free from brand stereotypes and to reach a wider audience. - **Alternative Service Messages:** Using alternative messages in advertising to redefine the brand's image and to promote all the services offered by the company. ### Sectors Adopting This - **Healthcare:** Healthcare providers could use these multi-faceted commercials to promote all the services that they offer to a diverse audience. - **Technology:** Tech companies can go beyond their technological offerings and look at how to package various downstream services either through their own platforms or through partnerships - **Non-profit:** Non-profits could showcase the comprehensive range of services they provide in their communities to increase their reach beyond their typical donors or audience members. ## Related on Trend Hunter - [Next-Gen Contraception Campaigns](https://www.trendhunter.com/trends/julie.md) - [On-Demand Telemedicine Apps](https://www.trendhunter.com/trends/planned-parenthood-direct.md) - [Community Behavioral Health Campaigns](https://www.trendhunter.com/trends/comprehensive-healthcare.md) - [Modern Reproductive Health Clinics](https://www.trendhunter.com/trends/reproductive-health-clinic.md) - [Inclusive Healthcare Campaigns](https://www.trendhunter.com/trends/get-real.md) - [Unapologetic Women-Centric Campaigns](https://www.trendhunter.com/trends/o-positiv-health.md) - [Humorous Period Care Campaigns](https://www.trendhunter.com/trends/period-underwear-1.md) - [Planned Parenthood Chatbots](https://www.trendhunter.com/trends/charley.md) - [Reproductive Health Campaigns](https://www.trendhunter.com/trends/reproductive-health-campaign.md)