# Firming Plankton-Based Masks Omorovicza’s Innovative Ultramoor Mud Mask Hydrates and Lifts By Jana Pijak | Published 2018-01-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/plankton-based-mask References: [cultbeauty](https://www.cultbeauty.co.uk/omorovicza-ultramoor-mud-mask.html) & [omorovicza](https://www.omorovicza.com/in/all-skincare-products.html/?___geoStore=omorovicza_store_in&gclid=EAIaIQobChMIjpan6qra2AIVxLfACh210gU4EAAYAiAAEgJ-yPD_BwE) [Omorovicza's](https://www.trendhunter.com/trends/omorovicza-elixir) 'Ultramoor Mud Mask' is a plankton-based formula that works to hydrate, heal and lift dry and tired skin. Based in Budapest, Hungary, Omorovicza is a skincare brand known for products that are naturally sourced and enriched with nourishing vitamins. This moor mud mask is no exception, combining ingredients like soothing chamomile, geranium, rosemary and sage plant oils, with plankton-based marine expolysaccharides that are known to [tighten loose and aging skin](https://www.trendhunter.com/trends/needle-lifts). Other ingredients featured in the formula include oligopeptides that help to eliminate dead skin cells. This naturally derived face mask works to [hydrate dry skin](https://www.trendhunter.com/trends/dew-cloud-ultra-mask) and is ideal for those living in cooler or dryer climates. In addition to providing moisture, the product balances skin's overall texture and firms to reduce the appearance of fine lines, wrinkles and other common aging effects like discoloration. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 43% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Plankton-based Skincare:** The use of plankton-based ingredients in skincare products offers innovative opportunities for hydrating, healing, and lifting the skin. - **Naturally Derived Face Masks:** The demand for naturally sourced face masks is on the rise, presenting disruptive innovation opportunities for skincare brands. - **Anti-aging Skin Treatments:** The development of skincare products that firm and reduce the appearance of fine lines and wrinkles opens up disruptive innovation possibilities in the anti-aging industry. ### Who This Affects Most - **Skincare:** The skincare industry can explore the use of plankton-based ingredients and develop naturally derived face masks to cater to the growing demand for hydrating and anti-aging products. - **Beauty:** The beauty industry can capitalize on the trend of plankton-based skincare and create innovative anti-aging treatments that address common aging effects like discoloration and texture irregularities. - **Wellness:** The wellness industry can incorporate natural ingredients like plankton into skincare products and offer holistic solutions for hydrating, healing, and lifting the skin. ## Related on Trend Hunter - [Mushroom-Infused Skincare Masks](https://www.trendhunter.com/trends/milky-mushroom-ultra-hydration-mask.md) - [24-Hour Moisture Masks](https://www.trendhunter.com/trends/hydrogel-hydrating-mask.md) - [Firming Lower Face Masks](https://www.trendhunter.com/trends/the-uplift-mask.md) - [Deeply Hydrating Masks](https://www.trendhunter.com/trends/rha-hydra-mask.md) - [Pudding-Like Exfoliating Creams](https://www.trendhunter.com/trends/nourish-nutrient-rich-soil-resurfacing-mask.md) - [Lifting Firming Sheet Masks](https://www.trendhunter.com/trends/needle-lifts.md) - [Clarifying Enzyme Masks](https://www.trendhunter.com/trends/plumtox-by-le-prunier.md) - [Peel-Off Overnight Masks](https://www.trendhunter.com/trends/hydrapeel-off-mask.md) - [10-Minute Hydrating Masks](https://www.trendhunter.com/trends/h2oasis.md)