# 70s-Inspired Pilates Festival Celebrations BODYBAR Pilates Hosted PLANKstock on May 2 By Kalin Ned | Published 2026-05-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/plankstock References: [instagram](https://www.instagram.com/p/DXwwib8Df6W/)  [BODYBAR Pilates](https://www.trendhunter.com/trends/reform-the-rules) ran the annual PLANKstock, a 70s-inspired festival celebration that took place on National Pilates Day, May 2. PLANKstok events were held across participating studios nationwide. As part of this celebration, locations transformed into mini [music festival experiences](https://www.trendhunter.com/trends/fitness-rave) with complimentary [mat Pilates classes](https://www.trendhunter.com/trends/fitness-modality), glitter, glow sticks, fun lighting, and encouragement for members to wear funky retro attire. The event included giveaways, raffles, referral perks, exclusive promotions, and pop-up activities such as DIY tie-dye stations, flower crown making, plank contests, and partnerships with local food and beverage vendors. All of this culminated in a signature plank challenge that brought attendees together for a final collective moment of strength. Kamille McCollum, Chief Brand Officer, President and Co-Founder of BODYBAR Pilates, shared: “It’s such a fun way to bring our community together and celebrate the energy that makes BODYBAR special. We love creating an experience that feels welcoming, a little unexpected and shows just how strong and empowered you can feel through Pilates.” Image Credit: BODYBAR Pilates ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 24% | Activity: 23% | Freshness: 78% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Experiential Fitness Events:** A rise in festival-style workout gatherings that blend classes with entertainment and community fosters new formats for subscription and one-off revenue models. - **Retro-themed Wellness Marketing:** Nostalgia-driven aesthetics and themed activations are increasingly used to differentiate studio brands and deepen emotional engagement with diverse demographics. - **Community-centric Loyalty Activation:** Integrated on-site perks, contests and local partnerships are creating social-first loyalty experiences that extend member value beyond traditional class bookings. ### Industries Being Reshaped - **Boutique Fitness Studios:** Smaller, brand-forward studios are positioned to reconfigure space and programming into immersive experiences that compete with at-home and big-box alternatives. - **Event Production and Experiential Marketing:** Specialized production firms and agencies are gaining relevance by designing pop-up fitness festivals and branded activations that amplify member acquisition and media visibility. - **Health and Wellness Retail-partner Ecosystem:** Collaborations between studios and local food, beverage and retail vendors are enabling bundled offers and cross-promotions that reimagine ancillary revenue streams. ## Related on Trend Hunter - [Wellness Brand Experiences](https://www.trendhunter.com/trends/pilates-wellness-marketing.md) - [Comprehensive Wellness Festivals](https://www.trendhunter.com/trends/district-fit.md) - [Mindful Performance Pop-Ups](https://www.trendhunter.com/trends/lululemon-studio-yet.md) - [Branded Retro-Inspired Wellness Houses](https://www.trendhunter.com/trends/wellness-house.md) - [Science-Rooted Pilates Studios](https://www.trendhunter.com/trends/stott-pilates.md) - [Educational Pilates-Focused Seminars](https://www.trendhunter.com/trends/art-of-teaching-pilates.md) - [Wellness Recovery Events](https://www.trendhunter.com/trends/torontos-the-wellness-club.md) - [Promotional Fitness Incentives](https://www.trendhunter.com/trends/perksfest.md) - [High-Intensity Workout Challenges](https://www.trendhunter.com/trends/stronger-challenge.md)