# Athlete-Inspired Planet-Friendly Suncare Vertra Boasts a Collection of Targeted Sunscreen Formulas By Kalin Ned | Published 2023-05-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/planetfriendly-suncare References: [vertra](https://www.vertra.com/) As a brand, Vertra is "born on the shores of Hawaii" and the brand specializes in planet-friendly suncare and skincare products that are inspired by the lifestyles of athletes, travelers, and adventurers. From sports like surging and swimming to lounging on the beach, Vertra's planet-friendly suncare is targeted toward specific needs and skin types. The Invisible Face Stick SPF 45, for example, is a cult-favorite product that is [water-resistant](https://www.trendhunter.com/trends/sport-face-spf). The portable product is clear—as the name might already suggest—and accommodates different skin tones. The Ehukai Beige Face Stick SPF 38, on the other hand, is essentially a foundation stick with sun-protecting properties. The Beach Break Daily Facial Moisturizer SPF 30 also offers a convenient two-in-one experience. Vertra also boasts formulas for individuals with [sensitive skin](https://www.trendhunter.com/trends/sos-faceguard-spf-30). The Sensitive Light White Face Stick SPF 30 is nourishing and packed with NSF Certified Organic ingredients. Image Credit: Vertra ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 82% | Activity: 66% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Planet-friendly Suncare:** Opportunity for brands to offer environmentally-friendly suncare products. - **Targeted Sunscreen Formulas:** Opportunity to develop sunscreen products targeted for specific skin types and needs. - **Two-in-one Sun Protection Products:** Opportunity to create convenient and efficient two-in-one sun protection products. ### Sectors Adopting This - **Skincare Industry:** Opportunity to incorporate more natural and sustainable ingredients in skincare products. - **Sporting Goods Industry:** Opportunity to integrate sun protection into sporting goods equipment and clothing. - **Tourism Industry:** Opportunity to enhance tourism experiences by offering planet-friendly suncare products to guests. ## Related on Trend Hunter - [Premium Face Sunscreen Sticks](https://www.trendhunter.com/trends/face-sunscreen-stick.md) - [Sport-Friendly Sunscreens](https://www.trendhunter.com/trends/island-sport-spritz.md) - [High-Performance Sunscreens](https://www.trendhunter.com/trends/freaks-of-nature-sunscreen.md) - [Performance-Driven Sunscreen Formulas](https://www.trendhunter.com/trends/skinscreens.md) - [Kid-Friendly Fragrance-Free Mineral Sunscreens](https://www.trendhunter.com/trends/fragrancefree-mineral-sunscreen.md) - [High Protection Sunscreen Sticks](https://www.trendhunter.com/trends/invisible-high-protection-stick.md) - [Clear Sunscreen Sticks](https://www.trendhunter.com/trends/unseen-sunscreen-stick.md) - [Adventure-Ready SPF Sticks](https://www.trendhunter.com/trends/multi-guard-stick-spf-50.md) - [Vegan Mineral Sunscreen Formulations](https://www.trendhunter.com/trends/hustle-butter.md)