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# Repurposed Protein Cups
Planetarians Repurposes Food Waste, Plus Addresses Obesity and Nutrition

By Laura McQuarrie | Published 2017-11-15 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/planetarians
References: [treehugger](https://www.treehugger.com/green-food/high-protein-high-fiber-snacks-made-food-industry-byproducts.html) & [planetarians](https://www.planetarians.com/)

'Planetarians' is a company that sets itself apart by tackling several pressing issues head-on with its [high-protein, high-fiber snacks](https://www.trendhunter.com/trends/cronchclub).

The snacks give new life to [wasted foods](https://www.trendhunter.com/trends/climate-candy) such as sunflower meal, potato starch and sunflower oil, the making of which involves a process that transforms insoluble fiber into digestible snacks that provide more protein per serving than meat. As an alternative to packaging its products in bags, Planetarians favors on-the-go cups that can easily be packed into bags and school lunches.

As well as creatively repurposing food waste, Planetarians also touches on issues such as nutrition and childhood obesity. Planetarians prides itself on creating "snacks against obesity" that kids will enjoy, as fiber and [plant protein](https://www.trendhunter.com/trends/utopea-ah) can play a part in the prevention of diet-related diseases.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 18% | Activity: 51% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What's Driving This Trend

- **Food Waste Repurposing:** The trend of repurposing food waste presents opportunities to create high-protein and high-fiber snacks, addressing sustainability and nutrition concerns.
- **Alternative Snack Packaging:** The trend of using on-the-go cups as snack packaging offers convenience and eco-friendly options, disrupting traditional bag packaging.
- **Prevention-focused Snacks:** The trend of creating snacks that promote nutrition and help prevent childhood obesity provides opportunities for innovative food product development.

### Who This Affects Most

- **Food Manufacturing:** Companies in the food manufacturing industry can explore repurposing food waste to create value-added and nutritious snacks.
- **Packaging:** The packaging industry can explore and develop innovative and sustainable cup designs for snacks, replacing traditional bag packaging.
- **Health and Wellness:** The health and wellness industry can focus on developing prevention-focused snacks that address nutrition and childhood obesity concerns.

## Related on Trend Hunter

- [Upcycled Vegetable Packaging](https://www.trendhunter.com/trends/vegetable-packaging1.md)
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- [Upcycled Sports Nutrition Powders](https://www.trendhunter.com/trends/sports-nutrition-powder.md)
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- [Upcycled Protein Shakes](https://www.trendhunter.com/trends/upcycled-protein-shake.md)
- [Protein-Packed CPG Cookies](https://www.trendhunter.com/trends/the-protein-cookie.md)
- [Upcycled Cacao Squares](https://www.trendhunter.com/trends/capao-quinoa-squares.md)
- [Protein-Packed Oat Puffs](https://www.trendhunter.com/trends/bsides-crunch-puffs.md)
