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# Sustainable Personal Care Brands
Planet KIND by Gillette Helps Your Skin and the Planet

By Grace Mahas | Published 2021-02-02 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/planet-kind
References: [gillette](https://gillette.com/en-us/the-latest-from-gillette/planet-kind?&cvosrc=ppc.google.&cvo_campaign=&cvo_crid=443256531001&Matchtype=b&gclid=CjwKCAiA6aSABhApEiwA6Cbm_-TP6URO-9q0YG06qt9N6eKdaCPXeHWphKaeYcXwOIX2NI_rBH9r0hoCodEQAvD_BwE&gclsrc=aw.ds)

[Planet KIND](https://www.trendhunter.com/trends/ageloc-tru-face) is a new sustainable shaving and skincare brand by [Gillette](https://www.trendhunter.com/trends/gilette-and-razer) that offers products "products that are kind to skin and the planet." All of the Planet KIND products packaging are recyclable and made from at least 85% post-consumer recycled plastic and paper.

The new sustainable line includes a durable razor handle that is made with 60% recycled plastic. This razor features five high-quality blades to gently glide over your skin for a smooth shave. In addition, the collection boasts a dermatologist-tested facewash, shaving cream, and moisturizer made without parabens, SLS sulfate, alcohol, or dyes. Moreover, to nourish and replenish the skin, each skincare product is infused with Cucumber Extract, Aloe & Vitamin E.

Image Credit: Gillette

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 78% | Activity: 91% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Sustainable Personal Care:** Develop eco-friendly personal care products with recyclable packaging that are kind to the planet and skin.
- **Recycled Plastic Packaging:** Creating products with at least 85% post-consumer recycled plastic and paper to reduce waste and carbon footprint.
- **Dermatologist-tested Formulas:** Offering products made without harmful chemicals such as parabens, alcohol, and dyes to improve skin health.

### Industries Being Reshaped

- **Personal Care:** Developing sustainable personal care products with eco-friendly packaging to meet growing consumer demand for environmentally conscious options.
- **Recycling:** Innovating new methods for using post-consumer recycled plastic and paper in product packaging to foster a circular economy.
- **Beauty:** Developing eco-friendly products without compromising on quality and efficacy to appeal to consumers who prioritize both sustainability and skincare concerns.

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