# Hilarious Bodybuilder Spoofs This 'Lift Things Up' Planet Fitness Commercial Will Make You Laugh By Chalaine Mantha | Published 2011-01-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/planet-fitness-commercial References: [adweek](http://www.adweek.com/aw/creative/ad-of-the-day/article_display.jsp?creativeId=274243) & [planetfitness](http://www.planetfitness.com/) The [Planet Fitness Commercial](https://www.trendhunter.com/trends/mother-fitness) ‘Lift Things Up’ is one you will definitely laugh along with. The video features an air-headed bodybuilder who talks like Arnold Schwarzenegger, being shown around the Planet Fitness gym. Whenever he is asked a question, all the muscle-ball can say is, “I lift things up and put them down.” This Planet Fitness Commercial is trying to promote a different kind of [gym experience](https://www.trendhunter.com/trends/revolutionary-fitness-experience) that will appeal to those who enjoy [humorous situations](https://www.trendhunter.com/trends/mens-wearhouse). Check out this video for yourselves featured here! ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 88% | Activity: 99% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Humorous Fitness Commercials:** Disruptive innovation opportunity: Creating comedic advertisements to promote fitness centers and appeal to a wider audience. - **Satirical Bodybuilder Videos:** Disruptive innovation opportunity: Producing humorous videos featuring bodybuilders as a way to entertain and engage viewers. - **Unique Gym Experiences:** Disruptive innovation opportunity: Designing unconventional gym facilities that provide a fun and comedic workout environment. ### Who This Affects Most - **Fitness Centers/gyms:** Disruptive innovation opportunity: Incorporating humor and entertainment into gym marketing strategies to attract more customers. - **Video Production:** Disruptive innovation opportunity: Developing humorous video content targeted at fitness enthusiasts for marketing and promotional purposes. - **Gym Equipment Manufacturing:** Disruptive innovation opportunity: Creating specialized exercise equipment designed for comedic workouts and entertainment purposes. ## Related on Trend Hunter - [Empowering Fitness Campaigns](https://www.trendhunter.com/trends/mother-fitness.md) - [Accessible Weightlifting Fitness Programs](https://www.trendhunter.com/trends/bodypump-heavy.md) - [Ultra-Heavy Billboard Activations](https://www.trendhunter.com/trends/worlds-heaviest-billboard.md) - [Joyful Workout Commercials](https://www.trendhunter.com/trends/dynamic-campaign.md) - [Celebrity Super Bowl Commercials](https://www.trendhunter.com/trends/skechers-no-t.md) - [Dream Workout Jobs](https://www.trendhunter.com/trends/dream-workout-jobs.md) - [Diversity-Focused Fitness Campaigns](https://www.trendhunter.com/trends/united-we-sweat.md) - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md) - [Fitness-Focused Coffee Shops](https://www.trendhunter.com/trends/fit-cafe.md)