# All-Weather Button-Up Shirts Vollebak's Planet Earth Shirts Can Withstand Any Type of Weather By Madison Mackay | Published 2018-03-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/planet-earth-shirt References: [uncrate](https://uncrate.com/vollebak-planet-earth-shirts/) & [vollebak](https://www.vollebak.com/planet-earth-shirts/?utm_source=uncrate&utm_medium=promo&utm_campaign=planet_earth) Clothing brand Vollebak released a new line of Planet Earth Shirts as a collection of durable yet stylish button-ups. The brand created a fabric that is able to withstand every type of harsh environment in the world, as well as dirt, water and bacteria. As well as having a design that is fast-drying and breathable, the shirts have seven built-in vents that work like a natural air conditioner. Additionally, the collar doubles as an anti-mosquito barrier when it is simply popped up. Wearers may also hang any climbing tool off of the shirt on one of the nine loops, held strongly in place by the reinforced stitching in the seems. The new Planet Earth Shirts are available online now in either white, black, gray or green for $345. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 25% | Activity: 24% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Durable and Stylish Clothing:** Vollebak's Planet Earth Shirts offer a disruptive innovation opportunity by combining durability and style in button-up shirts. - **Multi-functional Design:** Vollebak's Planet Earth Shirts present a disruptive innovation opportunity with their built-in vents, anti-mosquito collar, and loops for hanging climbing tools. - **All-weather Performance:** Vollebak's Planet Earth Shirts offer a disruptive innovation opportunity by providing a fabric that can withstand any type of harsh environment, as well as dirt, water, and bacteria. ### Where This Applies - **Outdoor Clothing:** The outdoor clothing industry can benefit from the disruptive innovation opportunity provided by Vollebak's Planet Earth Shirts with their durability, functionality, and all-weather performance. - **Adventure Gear:** The adventure gear industry can explore the disruptive innovation opportunity presented by Vollebak's Planet Earth Shirts with their multi-functional design and durability for outdoor activities. - **Sports Apparel:** The sports apparel industry can tap into the disruptive innovation opportunity offered by Vollebak's Planet Earth Shirts with their ability to withstand harsh environments and provide comfort during physical activities. ## Related on Trend Hunter - [Extreme Environment Hat Designs](https://www.trendhunter.com/trends/vollebak-planet-earth-hat-v2.md) - [Featherlight Field Jackets](https://www.trendhunter.com/trends/planet-earth-lightweight-field-jacket.md) - [Rugged Athlete-Approved Shirts](https://www.trendhunter.com/trends/ten-thousand-versatile-shirt-20.md) - [Adaptable Adventure-Proof Pants](https://www.trendhunter.com/trends/100-year-pants-v2.md) - [Rugged Graphene Clothing Kits](https://www.trendhunter.com/trends/graphenex-everything-proof-kit.md) - [Adaptable Anti-Odor T-Shirts](https://www.trendhunter.com/trends/wellen-patinatech-tshirt.md) - [Multi-Day Wear Wool Shirts](https://www.trendhunter.com/trends/proof-72hour-merino-air-tshirt.md) - [Spring-Ready Outdoor Apparel](https://www.trendhunter.com/trends/performance-articles.md) - [Comfy Hard-Wearing Clothing Collections](https://www.trendhunter.com/trends/vollebak-100-year-range.md)