# Haute Inebriated Shoots Planet Blue 'The Hangover' Lookbook Depicts Completely Wasted Shots By Marriska Fernandes | Published 2011-12-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/planet-blue-the-hangover References: [the-electric.blogspot](http://the-electric.blogspot.com/2011/12/hangover-part-1.html) & [shopplanetblue](http://shopplanetblue.com/) Not many brands dare to so unabashedly admit a theme of substance use, but the [Planet Blue](https://www.trendhunter.com/trends/solara-suncare) 'The Hangover' lookbook does just that. The well known brand Planet Blue has put its best foot forward for the [holiday season](https://www.trendhunter.com/trends/mcqueen-holiday-2025), acknowledging that hangovers are part and parcel of this festive season. The Hangover is a new year's eve lookbook that has a model posing on the streets as she tries to pose while holding a [glass of alcohol](https://www.trendhunter.com/trends/aperolidays). Captured by Zoey Grossman, the shoot is like a fast forward to the inevitable ingredients of what many would consider a successful new year's eye party: double vision, lazy poses and hazy shots. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 86% | Activity: 82% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Substance-themed Fashion:** Fashion brands can explore the market for outfit designs that cater to the substance-using demographic. - **Festive Lookbooks:** The trend of holiday-inspired clothing shoot can be a lucrative market for fashion brands to capitalize on. - **Street Photography-style Lookbooks:** Fashion brands can incorporate a raw and candid style of photography for their lookbooks to differentiate themselves from competitors. ### Who This Affects Most - **Fashion:** Fashion brands have the opportunity to create unique clothing designs for the substance-using demographic. - **Photography:** Photographers can experiment with street photography-style shots for fashion lookbooks to enhance its visual appeal. - **Marketing and Advertising:** The rise of unique and creative lookbooks shed light on opportunities for advertising agencies to inject new ideas in marketing campaigns. ## Related on Trend Hunter - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Trendy Sobriety Campaigns](https://www.trendhunter.com/trends/sober-chic.md) - [Opulent Holiday Apparel Lineups](https://www.trendhunter.com/trends/brunette-the-label-3.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Confident Fashion Rebranding Campaigns](https://www.trendhunter.com/trends/people-will-talk.md) - [Libation-Joint Streetwear Collaborations](https://www.trendhunter.com/trends/havana-club-1.md) - [High-Society-Inspired Holiday Initiatives](https://www.trendhunter.com/trends/the-bergdorf-soire.md) - [Cold Brew Holiday Capsules](https://www.trendhunter.com/trends/holiday-sweater-swimwear-collection.md)