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# Carefree Pink-Hued Campaigns
The Planet Blue Fall 2012 Lookbook is Hippie Chic

By Jana Pijak | Published 2012-03-08 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/planet-blue-fall-2012
References: [studdedhearts.blogspot](http://studdedhearts.blogspot.com/2012/03/whereismymind.html) & [shopplanetblue](http://shopplanetblue.com/)

The Planet Blue Fall 2012 lookbook is hippie chic, shining a light on carefree casuals and edgy hairstyles. From versatile and wearable womenswear selects to bold pink-hued locks, this stunning advertorial is undeniably cool.

Filled with attitude and plenty of personality, this lookbook highlights the shop's many in-store [streetwear brands](https://www.trendhunter.com/trends/youthfocused-fashion-brand) that include UNIF and Insight, among many others. Clad in a multitude of [distressed denim styles](https://www.trendhunter.com/trends/fall-denim-styles), [chic crop tops](https://www.trendhunter.com/trends/knys-fall-2025), flirty rompers and body-hugging maxi dresses, the shoot's starring model dares to stand apart from the crowd.

Clad in a number of cool casuals, the model also sports eye-catching eyewear accessories that serve as the perfect finishing touch to a winning wardrobe selection. The Planet Blue Fall 2012 lookbook expresses a fearless sense of personal style exuding plenty of character and fashion flair.

## Trend Insights (Trend Hunter)

- Score: 6.9/10
- Popularity: 100% | Activity: 100% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print)

## Key Themes

### Key Themes Behind This Trend

- **Hippie Chic Fashion:** The trend of hippie chic fashion presents an opportunity for clothing brands to incorporate bohemian-inspired designs and accessories into their collections.
- **Bold Hair Colors:** The trend of bold hair colors, such as pink-hued locks, opens up opportunities for hair salons to offer unique and vibrant dyeing services.
- **Streetwear Brands:** The trend of streetwear brands gaining popularity showcases an opportunity for retailers to stock and promote edgy and urban-inspired clothing lines.

### Where This Applies

- **Fashion:** The fashion industry can leverage the hippie chic trend to create clothing lines and accessories that cater to the bohemian-inspired aesthetic.
- **Beauty:** The beauty industry can tap into the bold hair colors trend by developing innovative hair dye products and services for customers looking to experiment with vibrant hues.
- **Retail:** The retail industry can take advantage of the increasing popularity of streetwear brands by incorporating edgy and urban styles into their product offerings.

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