# Plane Crash Editorials 'Chocks Away' by Vogue UK Uses Vintage Aviation Theme By Cecilia Biemann | Published 2009-02-04 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/plane-crash-editorials-chocks-away-by-vogue-uk-uses-vintage-aviation-theme References: [fashiongonerogue](http://www.fashiongonerogue.com/?p=849) I love, love, love this vintage aviation themed editorial called 'Chocks Away' featured in the March 2009 edition of Vogue UK. The images look like stills from a romantic war film. Some of these photos are portrait quality. The model, Lily Donaldson, looks classically beautiful, and the work of photographer Tim Walker is breathtaking. His masterful use of lighting in this shoot is especially brilliant. **Implications** - Consumers are nostalgic for the perceived simplicity of previous decades. By using war film photography, the editorial emphasizes a pre-digital era. Consumers are eager for a connection with that which transcends their chaotic digital lives. Marketers should draw upon nostalgia to grip consumers and catch their attention. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 33% | Activity: 27% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Nostalgic Marketing:** Using war film photography and vintage themes to create a sense of nostalgia. - **Pre-digital Connection:** Drawing upon a pre-digital era to tap into consumer's desire for simplicity and connection. - **Photographic Storytelling:** Mastering the use of lighting and visuals to create captivating and breathtaking visual narratives. ### Sectors Adopting This - **Fashion and Apparel:** Utilizing nostalgic marketing strategies and vintage themes to engage consumers and stand out in the fashion industry. - **Advertising and Marketing:** Leveraging pre-digital connection and nostalgia in campaigns to resonate with consumers and cut through the digital clutter. - **Photography and Creative Services:** Exploring the potential of photographic storytelling to create visually stunning narratives that captivate audiences. ## Related on Trend Hunter - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Nostalgic Fragrance Campaigns](https://www.trendhunter.com/trends/iconic-90s-looks.md) - [Luggage-Honoring Fashion Collections](https://www.trendhunter.com/trends/louis-vuitton-flight-mode-collection.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Culturally-Inspired Travel Campaigns](https://www.trendhunter.com/trends/new-travel-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md)