# Provocative Gender Inequality Ads Plan International Debuted the Powerful 'Girls First' Campaign By Grace Mahas | Published 2019-12-28 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/plan-international References: [thedrum](https://www.thedrum.com/creative-works/project/pol-plan-international-put-girls-first) & [plan-international.org](https://plan-international.org/?loko) A powerful video by Plan International shows the life-threatening impacts of living in a world designed for men. This provocative video underscores the tangible ways women and girls' lives are at risk just because of their gender. The video starts with a couple making out, but the frame then changes to her at a doctor's office where she finds out she's pregnant and that abortion is illegal in her country. The next scene is a woman in a horrific car accident who is asking Google to call 911, however, Google's speech-recognition software doesn't understand. This is then followed by the statistic that the system is "70 per cent better at understanding a male voice." Moreover, viewers are then told that a woman is 47% more likely to be seriously injured in a car accident than a man. The message behind this Plan International video is clear: "In a world designed for men, we put girls first." ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 24% | Activity: 70% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What Makes This Trend Stand Out - **Gender Inequality in Design:** Disruptive innovation opportunity: Design products and services that are inclusive and consider the unique needs and safety concerns of women and girls. - **Speech Recognition Gender Bias:** Disruptive innovation opportunity: Develop speech recognition systems that are equally effective in understanding both male and female voices, reducing bias and improving user experience. - **Gender Disparities in Road Safety:** Disruptive innovation opportunity: Implement measures to address the gender disparities in road safety, such as designing safer vehicles for women and promoting awareness and education on safe driving practices. ### Sectors Adopting This - **Product Design:** Disruptive innovation opportunity: Create gender-inclusive product designs that cater to the specific needs and safety concerns of women and girls. - **Speech Recognition Technology:** Disruptive innovation opportunity: Develop speech recognition technologies that eliminate gender bias and provide an equally accurate and reliable experience for users of all genders. - **Automotive Industry:** Disruptive innovation opportunity: Innovate within the automotive industry to address gender disparities in road safety by designing vehicles and implementing safety measures that cater to the unique needs of women. ## Related on Trend Hunter - [Changemaker Automotive Campaigns](https://www.trendhunter.com/trends/ford-explorer-mens-only-edition.md) - [Anti-Gender Violence Campaigns](https://www.trendhunter.com/trends/antigender-violence-campaign.md) - [Inspiring Women-Focused Campaigns](https://www.trendhunter.com/trends/computer-science-is-everything.md) - [Gender-Based Violence Awareness Films](https://www.trendhunter.com/trends/my-friend-max-hate.md) - [Shampoo Female Empowerment Ads](https://www.trendhunter.com/trends/lifebuoy.md) - [Reimagined Building-Block Campaigns](https://www.trendhunter.com/trends/she-built-that.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Empowering Watermark Campaigns](https://www.trendhunter.com/trends/online-rights.md) - [Gender Gap-Addressing Education Initiatives](https://www.trendhunter.com/trends/girls-education1.md)