# Refillable Toxin-Free Shower Lines Plaine Products' Personal Care Goods are Vegan and Eco-Friendly By Riley von Niessen | Published 2021-02-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/plaine-products References: [plaineproducts](https://www.plaineproducts.com/) Plaine Products offers a full range of personal care goods that are completely [vegan and toxin-free](https://www.trendhunter.com/trends/zebra), which it offers in durable [refillable bottles](https://www.trendhunter.com/trends/folie) to reduce the amount of single-use plastic that go into the world's landfills. The Cincinnati-based brand was founded by the Lindsey McCoy and Alison Webster, who set out to create a product line that's truly committed to the environment, which also provides great results. Plaine Products offers its [shampoo, conditioners, body washes, and moisturizers](https://www.trendhunter.com/trends/zero-1) in both naturally scented and unscented variations, and uses formulas that are non-GMO, color-safe, and free of parabens and sulfates. The brand also makes all of its products within the USA. By using refillable containers, the brand is "on track to divert 500,000 plastic bottles from landfills by the end of 2021." Image Credit: Plaine Products ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 70% | Activity: 51% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Refillable Personal Care Products:** Innovative refillable packaging solutions for personal care products that reduce single-use plastic waste and promote eco-friendliness. - **Toxin-free Beauty Products:** A growing demand for beauty products that have natural and toxin-free ingredients, presenting opportunities for innovative and sustainable companies to meet this need. - **Eco-friendly Packaging:** A trend towards using eco-friendly packaging options that reduce waste and promote sustainability. ### Who This Affects Most - **Personal Care:** A growing market for eco-friendly personal care products that provide consumers with sustainable and non-toxic alternatives. - **Beauty:** An increasing demand for natural beauty products that are non-toxic, creating a market for innovative and environmentally conscious beauty companies. - **Packaging:** An industry trend towards sustainable packaging materials and processes, presenting opportunities for companies to innovate and create eco-friendly solutions. ## Related on Trend Hunter - [Sustainable Body Wash Products](https://www.trendhunter.com/trends/foaming-body-wash.md) - [Gentle Vegan Hair Treatments](https://www.trendhunter.com/trends/bond-repair-concentrate.md) - [Refillable Shower Gels](https://www.trendhunter.com/trends/radox.md) - [Refillable Aluminum Cleaning Products](https://www.trendhunter.com/trends/cleancult-2.md) - [Eco-Friendly Product Expansions](https://www.trendhunter.com/trends/bleu-lavande-refillable-products.md) - [Biodegradable Scent-Free Refills](https://www.trendhunter.com/trends/complete-athome-refill-station.md) - [Organic Amenity Lines](https://www.trendhunter.com/trends/la-purative-monaco.md) - [Refillable Body Lotion Ranges](https://www.trendhunter.com/trends/dionis-goat-milk-skincare.md) - [Eco-Friendly All-Purpose Cleaners](https://www.trendhunter.com/trends/ecofriendly-allpurpose-cleaners.md)