# Delectable Brew Branding Plain T Packaging Reserves All the Frills for the Tea's Flavor By Amelia Roblin | Published 2011-02-07 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/plain-t-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2011/01/plain-t.html) & [aruliden](http://www.aruliden.com/work/projects/plain-t-identity/) It seems that [product branding](https://www.trendhunter.com/trends/fruit-bliss) has taken a turn for the minimalist aesthetic, and Plain T packaging has followed suit. With such clutter and confusion on the shelves of supermarkets, it's labels like these that are beginning to get attention as a moment of clarity amid chaos. Designed by Aruliden, Plain T packaging takes on a simplistic look, true to the name of the brand. Marking the flavors by number and color, on each [reusable bottle](https://www.trendhunter.com/trends/natural-plant-beverages), [box and bag of tea leaves](https://www.trendhunter.com/trends/und), the brewed beverage's image is good enough to drink. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 83% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Minimalist Packaging:** There is a trend towards minimalist packaging that offers consumers a moment of clarity amid the confusion of busy supermarket shelves. - **Color and Number-based Branding:** The use of color and number-based branding is a trend that is catching on and is particularly useful in minimalist packaging designs. - **Reusability and Sustainability:** There is a growing trend towards eco-friendly and reusable packaging that benefits the environment and appeals to consumers who are sustainability-conscious. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can benefit from minimalist and sustainable packaging designs, which can help products stand out in a crowded market. - **Retail:** The retail industry can capitalize on the trend towards minimalist and reusable packaging, offering consumers a way to reduce their environmental impact while contributing to the brand’s image. - **Design:** The design industry can help brands create visually appealing, minimalist packaging that prioritizes simplicity and reusability without sacrificing functionality or aesthetic appeal. ## Related on Trend Hunter - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md) - [Minimalist Supply Packaging](https://www.trendhunter.com/trends/optimal-home.md) - [Rebranded Fizzy Tea Packaging](https://www.trendhunter.com/trends/teakoe.md) - [Playful Tea Packaging](https://www.trendhunter.com/trends/onetotea.md) - [Tea Leaf Refreshment Branding](https://www.trendhunter.com/trends/lipton-ice-tea-branding.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md)