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# Wolfish Fashion Photoshoots
Plaid Magazine 'Stone Angel' Editorial Stars a Wild Sam Ypma

By Meghan Young | Published 2012-10-28 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/plaid-magazine-stone-angel
References: [fashionising](http://www.fashionising.com/pictures/b--darkness-is-a-state-of-mind-32362.html) & [mikelewis](http://www.mikelewis.ca/)

The Plaid Magazine 'Stone Angel' editorial has a wolfish quality that appears to be inspired by the model's two wild costars. Aside from the dark palette and [fur pieces](https://www.trendhunter.com/trends/snow-goose-by-canada-goose), model Sam Ypma herself takes on some of their features, from her piercing blue eyes to her pale skin and platinum blond hair. Perhaps in another lifetime she was a wolf.

Granted, the Canadian beauty had some help in that department thanks to hairstylist and makeup artist GinaLuca Orienti. Shot by Mike Lewis, a photographer based in Toronto, Canada, with impressive prop design by Jason MacIsaac for the Fall 2012 issue, the Plaid Magazine 'Stone Angel' editorial has a cold vibe that captures the essence of the [winter perfectly](https://www.trendhunter.com/trends/vowels-fw26).

## Trend Insights (Trend Hunter)

- Score: 6.4/10
- Popularity: 97% | Activity: 87% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Wolf-inspired Fashion:** Fashion trend that uses elements of wolf features
- **Dark and Cold Photography:** Photography trend with cold temperature palettes and dark themes
- **Nature-inspired Makeup and Hairstyle:** Beauty trend inspired by nature and animal features

### Who This Affects Most

- **Fashion Industry:** Opportunities to create lines of clothing or collection inspired by wolf features
- **Photography Industry:** Opportunities to experiment on different themes of cold weather photography using nature as inspiration
- **Beauty Industry:** Opportunities to create makeup and hairstyle collections inspired by nature and animal features

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