# Placenta Pills Consuming Afterbirth Fluids that are Dried and Frozen Into Capsules By maryam abdus-salaam | Published 2009-07-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/placenta-capsules References: [time](http://www.time.com/time/health/article/0,8599,1908194,00.html) & [news.bbc](http://news.bbc.co.uk/2/hi/uk_news/magazine/4918290.stm) The word afterbirth instantly conjures up some horrid thoughts, smells, and feelings in my mind, all at the same time. I am not really familiar with placenta, so I looked up some images (have no clue why) and yup, just about fainted. Apparently consuming placenta helps mothers stave off [postpartum depression](https://www.trendhunter.com/trends/working-mothers) and [increase milk supply](https://www.trendhunter.com/trends/liquid-colostrum). So a placenta lady just comes over to your house and whips up the placenta for a mere 275 bucks. She cooks it first, seasons it, and then freeze-dries it to put into [capsules](https://www.trendhunter.com/trends/vapsula). There is the option to actually drink it as a shake, which to me seems infinitely worse. The pill thing seems much more doable and hey, animals have been doing this for ages. I guess as long as you can stomach the whole process (specifically the smell of a cooking placenta in your kitchen), maybe the benefits outweigh the sheer yuckiness of it all. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 3% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Placenta Consumption:** Businesses can capitalize on the growing trend of consuming placenta for postpartum benefits by offering frozen placenta pill options to new mothers. - **Alternative Medicine:** The trend of consuming placenta is part of a larger trend toward alternative medicine, offering opportunities for businesses to create new products and services in this industry. - **Health Supplements:** The demand for placenta pills as a health supplement presents opportunities for businesses to innovate and disrupt the traditional vitamins and supplements industry. ### Industries Being Reshaped - **Pharmaceuticals:** Pharmaceutical companies can explore the health benefits of placenta consumption and develop innovative placenta-derived drugs or supplements. - **Wellness and Self-care:** Businesses in the wellness and self-care industry can incorporate placenta-derived supplements and treatments into their offerings to tap into the growing trend of alternative medicine. - **Food and Beverage:** Companies in the food and beverage industry can explore the trend of placenta consumption by creating placenta-based products, such as placenta-infused smoothies or snacks. ## Related on Trend Hunter - [Postpartum Snack Boxes](https://www.trendhunter.com/trends/postpartum-snack-box.md) - [Convenient Postpartum Snacks](https://www.trendhunter.com/trends/support-snacks.md) - [Powdered Breast Milk Kits](https://www.trendhunter.com/trends/leche.md) - [Prenatal Smoothie Mixes](https://www.trendhunter.com/trends/prenatal-smoothie-organic-valley.md) - [Breast Milk Ice Creams](https://www.trendhunter.com/trends/frida-breast-milk-ice-cream.md) - [Bio-Placenta Skincare Creams](https://www.trendhunter.com/trends/lion-pose-pep-talk.md) - [Postpartum Testing Tools](https://www.trendhunter.com/trends/trellis-health-1.md) - [At-Home Postpartum Lab Tests](https://www.trendhunter.com/trends/postpartum-lab-test.md) - [Liquid Colostrum Supplements](https://www.trendhunter.com/trends/liquid-colostrum.md)