# You on the World's Biggest Poster 1 Million Faces Campaign By jelalyn | Published 2007-11-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/place-your-photo-in-the-biggest-poster-in-the-world-1-million-faces-campaig References: [sorouhfaces](http://www.sorouhfaces.com/default.aspx?key=&cacheCleaner=28696155) After making it to the Guinness Book of World Records for its [world's largest banner ad](https://www.trendhunter.com/trends/burnable-billboard), Sorough Real Estate is now busy with its campaign to [collect 1 million faces](https://www.trendhunter.com/trends/streets-of-toronto) to place on that same poster. Sorough Faces Campaign will [donate US$1](https://www.trendhunter.com/trends/the-community-cup) to the UAE Red Crescent for every photo collected. Once the collection of 1 million faces is complete, Sorough can make a total donation of US$ 1 million to the repair and reconstruction of the homes of the underprivileged in the UAE. To gather the 1 million photos, Sorouh has launched www.sorouhfaces.com where anyone can upload their pictures at no cost. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 41% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Crowdsourcing:** Disruptive innovation opportunity: Develop a platform that allows businesses to crowdsource user-generated content for various campaigns. - **Social Impact Marketing:** Disruptive innovation opportunity: Create a marketing strategy that aligns a company's brand with a charitable cause in order to generate positive social impact. - **Record-breaking Advertising:** Disruptive innovation opportunity: Explore unique and creative ways to break world records as a means of gaining publicity and attracting attention to a brand or campaign. ### Who This Affects Most - **Real Estate:** Disruptive innovation opportunity: Implement technology-driven solutions in the real estate industry, such as virtual tours and augmented reality experiences. - **Nonprofit:** Disruptive innovation opportunity: Harness the power of digital platforms to increase fundraising efforts and engage with supporters in the nonprofit sector. - **Marketing and Advertising:** Disruptive innovation opportunity: Develop innovative advertising strategies that go beyond traditional methods to capture the interest and attention of consumers. ## Related on Trend Hunter - [Authentic Ambassador Campaigns](https://www.trendhunter.com/trends/the-realest-person-on-earth.md) - [Record-Breaking AR Mirrors](https://www.trendhunter.com/trends/ar-mirror-fffaceme.md) - [Kindness-Promoting Marketing Campaigns](https://www.trendhunter.com/trends/1-million-acts-of-kindness.md) - [Interactive Emoji Grids](https://www.trendhunter.com/trends/one-million-emojis.md) - [Multi-Level Cancer Awareness Campaigns](https://www.trendhunter.com/trends/united-breast-cancer-foundations.md) - [Ultra-Heavy Billboard Activations](https://www.trendhunter.com/trends/worlds-heaviest-billboard.md) - [All-Asian Beauty Campaigns](https://www.trendhunter.com/trends/maybelline-face-the-difference.md) - [Heartwarming Social Good Ads](https://www.trendhunter.com/trends/moments-that-count.md) - [Billboard-Transformed Tent Shelters](https://www.trendhunter.com/trends/lifesaving-outdoors.md)