# Agave Spirits-Branded Documentary Divisions PKGD Group Unveils the PKGD Films & Tv Division By Kalin Ned | Published 2026-01-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pkgd-group References: [prnewswire](https://www.prnewswire.com/news-releases/pkgd-group-launches-media-division-as-brand-films-rival-network-tv-reach-302667184.html) The PKGD Group, an importer of [artisanal agave spirits](https://www.trendhunter.com/trends/tequila-de-todos), has formally established an internal production unit named PKGD Films & TV. This represents a major strategic shift toward creating original [documentary content](https://www.trendhunter.com/trends/branded-sports-documentaries) as a core component of its business model. This new media division, which is operated entirely within Mexico by local creators, is designed to generate extensive narrative-driven marketing materials focused on the provenance and craftsmanship of the company's portfolio of [tequilas and other spirits](https://www.trendhunter.com/trends/bold-spirits-rise-campaign). The initiative is reported to have significantly amplified the PKGD Group's visibility. The brand claims its documentary-focused development has "generated over 66.8 million total views and driven a 1,700% increase in portfolio reach." The company positions this move as a deliberate transition from purchasing traditional advertising to building a dedicated audience through owned media channels that emphasize authenticity and cultural depth. Image Credit: PKGD Group ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 11% | Activity: 13% | Freshness: 60% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Branded Documentary Content:** Companies are leveraging branded documentary content to create compelling narratives that build stronger connections with their audience. - **Owned Media Channels:** Businesses are shifting from traditional advertising to owned media channels to foster authenticity and enhance audience engagement. - **Artisanal Product Storytelling:** Artisanal brands are using storytelling to highlight craftsmanship and cultural heritage, thereby increasing consumer interest and market reach. ### Where This Applies - **Alcoholic Beverage Industry:** The alcoholic beverage sector is innovating by integrating media content strategies to enhance brand awareness and consumer loyalty. - **Film and Television Production:** Film and television industries are witnessing a rise in niche content production, reflecting the growing trend of brands creating their own media divisions. - **Marketing and Advertising:** The marketing landscape is evolving with a focus on narrative-driven approaches that prioritize authenticity over traditional commercials. ## Related on Trend Hunter - [Ultra-Premium Tequila Experiences](https://www.trendhunter.com/trends/hacienda-patron.md) - [Exceptional Tequila Packaging Designs](https://www.trendhunter.com/trends/bottle-and-packaging-redesign.md) - [Sleek Tequila Bottles](https://www.trendhunter.com/trends/tequila-collection.md) - [Provocative Tequila Campaigns](https://www.trendhunter.com/trends/censored-truth.md) - [Authentically Produced Tequila Expressions](https://www.trendhunter.com/trends/tequila-el-mexicano.md) - [Mindfulness-Promoting Mezcal Campaigns](https://www.trendhunter.com/trends/find-your-silence.md) - [Vibrant Flavorful Tequila Campaigns](https://www.trendhunter.com/trends/flavor-for-real.md) - [Musician-Backed Tequila Expressions](https://www.trendhunter.com/trends/200-copas.md) - [Film-Inspired Cocktail Campaigns](https://www.trendhunter.com/trends/patrick-schwarzenegger.md)