# Buttery Cold Cafe Drinks PJ's Coffee Southern Butter Pecan Drinks Come in Two Options By Michael Hemsworth | Published 2024-07-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pjs-coffee-southern-butter-pecan References: [restaurantmagazine](https://www.restaurantmagazine.com/pjs-coffee-fuels-up-summer-with-latest-lineup/) & [pjscoffee](https://www.pjscoffee.com)  [PJ's Coffee](https://www.trendhunter.com/trends/butter-pecan-velvet-ice) Southern Butter Pecan drinks are making their way to participating locations from the [New Orleans-founded coffee brand](https://www.trendhunter.com/trends/pis-coffee-king-cake-drinks) as a series of sweet, buttery refreshments for consumers to enjoy this summer. The drinks include the Butter Pecan Cold Brew with Sweet Cold Foam and the Butter Pecan Velvet Ice, which are both crafted with premium ingredients. The Butter Pecan Cold Brew with Sweet Cold Foam is sweetened with Butter Pecan syrup and topped with the Butter Pecan Sweet Cold Foam. The Butter Pecan Velvet Ice features the starts off with the Original Southern Pecan Cold Brew blended with Butter Pecan syrup before being topped with whipped cream and vanilla powder. PJ's Coffee Southern Butter Pecan drinks are available now, but only through August 27, 2024. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 34% | Activity: 39% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Flavored Cold Coffees:** Innovative cold coffee beverages with unique flavors like Butter Pecan capture consumer interest with distinct and seasonal taste profiles. - **Seasonal Limited-time Offers:** Offering limited-time seasonal drinks like the Southern Butter Pecan range creates urgency and drives foot traffic to cafes. - **Gourmet Drink Toppings:** Crafting beverages with luxurious toppings such as sweet cold foam and whipped cream enhances the appeal of premium drinks. ### Industries Being Reshaped - **Coffee Shops:** Cafes and coffee chains can attract climbers by continuously innovating and introducing exclusive, gourmet cold brew options. - **Food and Beverage:** The inclusion of seasonal and flavored beverages within menus contributes to the food and beverage sector’s dynamic growth. - **Flavoring and Ingredients:** Development of unique syrups and gourmet toppings provides new opportunities for ingredient manufacturers to expand their product offerings. ## Related on Trend Hunter - [Summery Butter Pecan Beverages](https://www.trendhunter.com/trends/butter-pecan-velvet-ice.md) - [Nut-Infused Specialty Coffees](https://www.trendhunter.com/trends/pralines-and-cream-menu.md) - [Macadamia Nut-Infused Coffee Beverages](https://www.trendhunter.com/trends/honey-macadamia-nut.md) - [Caramel Pecan Energy Drinks](https://www.trendhunter.com/trends/caramel-pecan-red-bull.md) - [Seasonal Cookie Butter Lattes](https://www.trendhunter.com/trends/new-cookie-butter-latte.md) - [Buttery Pecan-Flavored Lattes](https://www.trendhunter.com/trends/butter-pecan-latte.md) - [Seasonal Spring Coffee Menus](https://www.trendhunter.com/trends/pjs-coffee-spring-menu.md) - [Peppermint Bark-Infused Lattes](https://www.trendhunter.com/trends/peppermint-bark-latte.md) - [Cozy Cafe Refreshment Menus](https://www.trendhunter.com/trends/pjs-coffee-seasonal-sips-unwrapped.md)