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# Pizzeria on Antique Wheels
Big Green Truck

By Juan Carlos Bonilla | Published 2007-10-24 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/pizzeria-on-antique-wheels
References: [springwise](http://www.springwise.com/food_beverage/pizzeria_on_antique_wheels/) & [biggreentruckpizza](http://www.biggreentruckpizza.com/7_001.htm)

If you want to give a special and chic touch to your next backyard party or wedding, dial up Big Green Truck.

The mobile company offers a great Italian catering service, complete with [wood-burning oven](https://www.trendhunter.com/trends/digiorno-wood-fired-style-crust-pizza), espresso machines and [authentic gelato](https://www.trendhunter.com/trends/alsies).

Big Green Truck is a traveling pizzeria built on the back of an antique 1946 [International Harvester](https://www.trendhunter.com/trends/freeride-to) truck. "The wooden sides of the truck lift off to make tablesâ€”one for preparation, four for serving; a chimney gets attached, an awning slides out, and presto! There's a pizza bistro right on the spot for backyard parties, weddings or company picnics," SpringWise said.

"All pizzas are made fresh before guests' eyes using homemade dough and sauce. A wide variety of topping options include fresh vegetables roasted over the wood fire as the oven heats up. Pizzas are then served buffet-style al fresco along with salad, drinks and gelato for dessert."

I think it's a very creative business idea. Check out the web site, you could be inspired for your next party or business idea.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 55% | Activity: 11% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life)

## Key Themes

### Why This Trend Is Growing

- **Mobile Food Trucks:** The trend toward unique and mobile culinary experiences creates opportunities for new entrants such as Big Green Truck.
- **Event Catering:** The trend toward customizing event experiences creates opportunities for caterers such as Big Green Truck to provide unique and memorable culinary offerings.
- **Sustainability-driven Food Innovation:** The trend towards environmentally-conscious consumerism presents opportunities for innovation in sustainable food production, as well as efforts to reduce food wastage.

### Industries Being Reshaped

- **Hospitality:** The hospitality and events industry has the potential to provide opportunities to experiential catering concepts like Big Green Truck.
- **Food and Beverage:** Food trucks and mobile catering have disrupted conventionally-located restaurants and may have long-term structural effects on the food and beverage industry.
- **Sustainability:** The trend towards more sustainable consumption presents new opportunities for companies such as Big Green Truck, who are using sustainable wood ingredients for their food production.

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