# Pizza Brand Fashion Collections PizzaExpress The Icons Collection Marks the 60th Anniversary By Michael Hemsworth | Published 2025-03-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pizzaexpress-the-icons-collection References: [retailtimes](https://retailtimes.co.uk/pizzaexpress-is-serving-up-a-fashion-line-to-mark-60-years/) & [pizzaexpress](https://www.pizzaexpress.com)  The PizzaExpress The Icons Collection has been debuted by the brand in celebration of the brand's 60th anniversary as a lineup of [fashion products](https://www.trendhunter.com/trends/mcdonalds-x-graniph-1) perfect for helping fans to show off their prowess. The collection was co-created with the ARGO Studio in London to give the various pieces a style that calls to mind the pizzeria brand, but isn't overtly focused on it. The collection consists of the Tee, Polo, Scarf, Bag, [Charm, Jacket, Socks and Boxers](https://www.trendhunter.com/trends/wanderlust-co-x-rubirosa), which are priced ranging from £12 to £495 to offer something for fans of all kinds. The PizzaExpress The Icons Collection is available now for fans to order from the [PizzaExpress TikTok](https://www.trendhunter.com/trends/uk-pizza-chain) shop with select restaurants in the UK receiving stock starting April 3, 2025. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 67% | Activity: 56% | Freshness: 37% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Co-branded Fashion Lines:** Co-branded fashion collaborations between food brands and fashion houses are emerging as consumers seek wearable nostalgia that blends culinary and style elements. - **Digital-first Retail Launches:** Releasing fashion collections through social media platforms like TikTok represents a shift towards digital-first retail strategies, catering to a tech-savvy consumer base eager for instantaneous shopping experiences. - **Nostalgia-driven Merchandise:** Utilizing brand legacy and recognizable motifs in product design creates a sense of nostalgia-driven merchandise that resonates emotionally with long-term fans. ### Industries Being Reshaped - **Fashion Retail:** The intersection of fashion and food brands is opening new avenues for fashion retailers to explore unconventional and thematic product lines that capture niche markets. - **Social Media Commerce:** Emerging social media platforms as sales channels is revolutionizing the traditional retail model, creating opportunities to directly engage and sell to younger, digitally-native audiences. - **Culinary Memorabilia:** Transforming culinary branding into memorabilia through fashion provides a unique crossover opportunity for the food industry, tapping into lifestyle branding and consumer identity. ## Related on Trend Hunter - [Casual Pizzeria Marketing](https://www.trendhunter.com/trends/uk-pizza-chain.md) - [Pizza-Centric Collabs](https://www.trendhunter.com/trends/house-of-sunny-and-pizza-unlock.md) - [Cartoon-Inspired Pizza Merchandise](https://www.trendhunter.com/trends/disney-eats-1.md) - [Restaurant-Quality Frozen Pizza Products](https://www.trendhunter.com/trends/pizzaexpress-frozen-products.md) - [Pizza Culture-Inspired Apparel](https://www.trendhunter.com/trends/ksubi-x-lucia-pizzaria.md) - [Ready-to-Bake Artisan Pizzas](https://www.trendhunter.com/trends/pizzaexpress-specials.md) - [Qsr Retro Film Tributes](https://www.trendhunter.com/trends/dominos-40th-anniversary.md) - [Pizza Jewelry Collabs](https://www.trendhunter.com/trends/wanderlust-co-x-rubirosa.md) - [Ready-to-Prepare Pizza Kits](https://www.trendhunter.com/trends/gousto-x-pizzaexpress-range.md)