# $2.6 Million Domain Names Pizza.com By Cowbag | Published 2008-04-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pizzacom-multi-millon-domain-name References: [news.bbc](http://news.bbc.co.uk/1/hi/world/americas/7331042.stm) A man has just sold the domain name "[pizza.com](https://www.trendhunter.com/trends/stakeweb)" for over $2 million after an [online auction](https://www.trendhunter.com/trends/flippa). Purchasing the name had to have been one of the best modern investments made; it costs only $20 a year to keep ownership of the domain. The sale was inspired by [vodka.com](https://www.trendhunter.com/trends/pizza-vodka) which sold for $3 million two years ago. The now very rich owner is said to be regretting not buying more domain names in the 1990's. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 3% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Domain Name Investments:** Capitalizing on the value of premium domain names as lucrative investment opportunities. - **Online Domain Auctions:** Creating a marketplace for buying and selling high-value domain names through online auctions. - **Retroactive Domain Name Regret:** Recognizing missed opportunities from the past to invest in valuable domain names and leveraging this hindsight for future investments. ### Who This Affects Most - **Domain Name Trading:** Facilitating the buying and selling of premium domain names as a lucrative industry. - **Internet Marketing:** Utilizing premium domain names as valuable assets in online marketing strategies. - **Digital Asset Management:** Developing platforms and services for managing and maximizing the value of digital assets, including domain names. ## Related on Trend Hunter - [Domain Sales Insights](https://www.trendhunter.com/trends/domain-stories.md) - [Gilded Gold Leaf Pizzas](https://www.trendhunter.com/trends/golden-super-combo-pizza.md) - [Domain Investment Platforms](https://www.trendhunter.com/trends/domainprophets.md) - [Domain Marketplace Platforms](https://www.trendhunter.com/trends/undead-domains.md) - [High-Value Pizzeria Promotions](https://www.trendhunter.com/trends/little-caesars-more-for-999.md) - [Large Two-Foot Pizzas](https://www.trendhunter.com/trends/piezilla-pizza.md) - [Pizza Delivery NFTs](https://www.trendhunter.com/trends/papa-x-cheddar-campaign.md) - [Year-Round Pizza Promotions](https://www.trendhunter.com/trends/fixed-rate-pizza-2024.md) - [Pizza Slice Subscriptions](https://www.trendhunter.com/trends/slice-squad.md)