# Artisan Streetfood Eateries Pizzacafe Latorre Changes the Way Fast Food is Marketed By Jana Pijak | Published 2014-07-09 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/pizzacafe-latorre References: [mocoloco](http://mocoloco.com/vote/pizzacaffe-latorre-1-verona-by-kanz-architetti/) & [kanzarchitetti](http://kanzarchitetti.com) Pizzacafe Latorre #1 Verona by [Kanz Architetti](https://www.trendhunter.com/trends/porcelain-tableware) aims to change the way that fast food is traditionally marketed. In Italian culture, street food is often perceived as 'poor food' and is associated with the nation's lower class. Located in Central Verona, the eatery sits in a medieval tower of Via Scipione Maffei 1. The space houses a popular [pizza spot and a coffee shop](https://www.trendhunter.com/trends/eataly-caff) that are merged together to create magic. "This marriage gives rise to a [new concept of street food](https://www.trendhunter.com/trends/pizza-hut-supper-club), named Pizzacaffè LaTorre # 1, a place where the highest level of product quality is offered to the public." Waiting for the eatery's quality products is meant to encourage its visitors to enjoy their food and to take their time with it rather than to consume it quickly, a ritual often associated with most fast food meals. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 71% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Transformation of Fast Food Marketing:** The merging of high-quality street food and coffee shops presents an opportunity to revolutionize the way fast food is marketed. - **Redefining Perceptions of Street Food:** Changing the negative associations with street food can create a new market for artisan street food eateries. - **Slow Food Movement in Fast Food Culture:** Encouraging customers to take their time and savor their meals in fast food establishments can disrupt the traditional fast food experience. ### Who This Affects Most - **Restaurant Industry:** The concept of artisan street food eateries can create a new segment within the restaurant industry and attract a different customer base. - **Coffee Shop Industry:** Merging coffee shops with street food establishments provides an opportunity for coffee shops to expand their offerings and attract a wider range of customers. - **Fast Food Industry:** By changing the perception and experience of fast food, artisan street food eateries can disrupt the traditional fast food industry and appeal to conscious consumers. ## Related on Trend Hunter - [Casual Pizzeria Marketing](https://www.trendhunter.com/trends/uk-pizza-chain.md) - [Red Brick-Adorned Rustic Pizzerias](https://www.trendhunter.com/trends/capiche.md) - [Modern 1970s Milan-Inspired Restaurants](https://www.trendhunter.com/trends/oretta-downtown.md) - [Mainstream Artisan-Inspired Pizzas](https://www.trendhunter.com/trends/artisanstyle-pizzas.md) - [Speedy QSR Pizza Drive-Thrus](https://www.trendhunter.com/trends/the-hut-lane.md) - [Toronto Italian Food Delivery Services](https://www.trendhunter.com/trends/porta.md) - [Artisanal Italian Cuisine Brands](https://www.trendhunter.com/trends/artisanal-italian-cuisine.md) - [Toronto Pizzeria Interior Design](https://www.trendhunter.com/trends/north-of-brooklyn-1.md) - [Virtual Pizza Restaurants](https://www.trendhunter.com/trends/pizza-piatta.md)